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42/Agency
Marketing & Marketing Technology Commentary
Created 05 Mar 2018
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  • Customers > Audience
    13 Oct 2021 • 12 min read
    Editors Note: I’ve often struggled to define ‘content marketing’ vs ‘media’. We even hosted a very lively Clubhouse room on it. At the end of the day I think the line to be drawn is this: Media - the ...
  • Go-To-Market & Tech Adoption Curve
    16 Sep 2021 • 14 min read • 4 0
    Editors Note: This morning I saw the news about Canva raising a bajillion dollars and a 40B valuation and promptly saw some hot takes on ‘how its PLG driven’ - even though from what i’ve read / seen &...
  • Cookies / Privacy & B2B Marketing
    03 Sep 2021 • 10 min read
    Editors note: This is an exploration of a presentation we did for a PE portfolio on cookies, iOS14, advertising & attribution. As more of the open internet turns into walled gardens - it drastically c...
  • Atlassian & Freemium Framework
    16 Aug 2021 • 15 min read • 4 0
    Editors note: Below is an exploration of Atlassian & freemium business models. We wanted to go deeper into why Atlassian chose to go freemium & the often overlooked partners that played a massive role...
  • Edition 43:SEO Killed Content Marketing
    19 Mar 2021 • 4 min read • 2 0
    Editors Note: Back in December I tweeted about how 'The "inbound" is better argument was one of the biggest fallacies of the last decade in marketing.' The core thesis was that it created an artificia...
  • Edition 41- Steve Jobs didn't invent the iPhone
    04 Nov 2020 • 4 min read
    Edition 42 will be meta. Suggestions on how to best handle that occasion are welcome. Admittedly the title is very clickbaity. It's top of mind for me because I've been reading a book on the history o...
  • Edition 40: Let's open a can of worms
    23 Sep 2020 • 5 min read • 1 0
    This small experiment crossed 100 subscribers! Thank you everyone for your support & reading this. We don’t need more newsletters. The irony isn't lost on me as I am writing edition 40 of this little ...
  • 🏄🏽‍♂️ Edition 39 - Old Man Yells at Twitter
    16 Sep 2020 • 3 min read • 2 0
    Editors note: Shoutout to Sam Grover for sending signups my way via his LinkedIn Post, I misattributed to JUST my Twitter ads. Most days I feel like an old dude yelling at the internet. I can even thi...
  • Edition 39: PLG
    09 Sep 2020 • 4 min read • 2 0
    Welcome to the 5(ish) new subscribers who joined since I started running a $100 twitter ad campaign. Thank you for justifying my spend. #ROI Housekeeping: Sorry for the mess last week. I sent it off w...
  • Edition 37: Bubble
    02 Sep 2020 • 7 min read
    Its odd coming back to this after an extended break. I took a break because writing it didn’t seem right when the world was dealing with a pandemic & I was also coming to terms with it on a personal l...
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