Hot Takes

Adam Singer
Spicy, useful, occasionally snarky takes in your inbox from Adam Singer on tech, investing, digital trends & more. Infrequent postings, will never clog your inbox. Subscribe below today. We value your privacy and will never share your email.
Created 15 Jan 2020
  • Be the Jack Bauer of your company
    31 Dec 2021 • 10 min read • 5 0
    Jack Bauer is one of our favorite characters who, despite flaws, embodies many qualities to look for in a great leader The fictional character Jack Bauer of 24 was indispensable as an agent for the Co...
  • Why you need enemies
    29 Dec 2021 • 9 min read • 2 0
    Agent Smith and Neo, two of my favorite fictional adversaries of all time I’ve been a huge fan of Robert Greene as long as I can remember and believe have read all his works (some more than once, they...
  • You don't need a "growth hacker" just a data-driven marketer
    28 Dec 2021 • 8 min read • 3 2
    Silicon Valley and tech sector as a whole loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, new titles a...
  • Ideas for getting started with measurement planning
    27 Dec 2021 • 4 min read • 4 0
    Fun artist sketch of my analytics talk at the annual Content Marketing World - back before COVID, during the happy days of in-person industry events At events where I speak to marketing practitioners ...
  • Aurinia: a hot, battleground biotech with a bright future
    30 Nov 2021 • 12 min read • 3 0
    About $AUPH: changing the course of autoimmune disease In the words of the Aurinia team: Aurinia exists to make a difference. Our mission is to transform people’s lives by delivering therapeutics that...
  • Why every knowledge economy worker should learn to invest
    29 Nov 2021 • 5 min read • 2 2
    Stock of fashion company Crocs, Inc - a 10K investment in them in 2016 would now be worth >$200,000. Wall Street didn’t see this coming, but if you were extremely online, on places like Instagram or P...
  • Build your community before you need them
    24 Nov 2021 • 2 min read • 1 0
    Today’s note is a simple concept, but one I still think people miss. You need to build your community before you need them. When your company has news, a product launch, an event or something they wan...
  • Why copywriters need to get data ...or get out of the business
    22 Nov 2021 • 5 min read • 1 0
    You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style. Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page. But s...
  • Ideas to support 'your' personal digital monetization strategy
    21 Nov 2021 • 4 min read • 1 0
    I was reading a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the New ...
  • Social media brand spam: a cultural issue, not technological
    30 Oct 2021 • 2 min read • 1 1
    Social media spam is not a new phenomenon. Back in the 90s and early 00s forum days, I moderated several music / geek boards and had to deal with marketers who tried to comment or link spam conversati...
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