Deep Thinking

Aman Mittal
Product Management || Fintech || Startups || Social Impact || Climate Change
Created 07 Sep 2021
  • Gamification for Bharat
    07 Nov 2021 • 4 min read
    What is gamification? According to Wikipedia , 'Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create similar experiences to those experi...
  • Key Metrics to consider before launching digital product in India
    01 Nov 2021 • 1 min read
    The digital economy is the economic activity that results from billions of everyday online connections among people, businesses, devices, data, and processes. The backbone of the digital economy is hy...
  • UX research in Social Impact sector
    28 Oct 2021 • 2 min read
    Social impact is defines as ‘A significant, positive change that addresses a pressing social challenge’. Broadly speaking, it’s about doing work that consciously, systemically and sustainably serves o...
  • Mad rush to build an App! Is it necessary
    24 Oct 2021 • 3 min read
    In it’s initial phase every novice B2C/D2C startup runs to build an app without asking basic question why is it required? Do their customers really prefer to use an app or their problem could be addre...
  • Difference between BNPL, Credit, & EMI Cards
    20 Oct 2021 • 1 min read
    The Fin-tech industry has found large credit gaps in the traditional BFSI segment, has come up with numerous credit products in the last two to three years millennial population who demand credit acce...
  • Importance of Ethnographic Research for Product Development
    19 Oct 2021 • 2 min read
    Ethnography is defined as a qualitative study of social interactions, human behaviors, and perceptions that occur within groups, teams, communities making use of personal stories and experiences. As p...
  • Critical customer demographics missed by product & management teams
    12 Oct 2021 • 2 min read
    What is ‘must have’ for one customer might be ‘nice to have’ for some other. That’s why segmentation of customers and product strategies which focusses on needs of customer plays important role for cu...
  • Crazy comparison of China's lending practices with small microfinance/NBFC's in India
    09 Oct 2021 • 6 min read
    Title of the article must have surprised many of you, how can you compare country’s lending practices with small institutions. Are you high? But believe me, human psychology of individuals and masses ...
  • 6 ways to Onboard Customers with Lower Digital literacy level in Assisted Models
    28 Sep 2021 • 2 min read
    One of the unique challenges which every product manager working in B2C segment in low income & digital literacy levels faces is customer onboarding. Although there are several ways but each method ha...
  • Giving Credit to 'Un-creditable'
    27 Sep 2021 • 3 min read
    Mohan is a graduate from degree college who want’s to start his grocery business. He lacks capital and has no formal credit history since he was student all along. Side money which he received from hi...
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