Deep Thinking

Aman Mittal
Product Management || Fintech || Startups || Social Impact || Climate Change
Created 07 Sep 2021
  • Understanding user behavior with recent elections
    20 Feb 2022
    In the below article I have tried to combine 2 of my favorite subjects that is Product & Politics. Both are dependent on end user & everything runs around their behavior and attention. Although below ...
  • Is Ed-Tech- A Elite concept for Bharat?
    06 Jan 2022
    Many of you would be surprised by above title since many Ed-tech’s are closer to becoming unicorn now with Byzu’s, Unacademy, Upgrad & Eruditus already on the list. Then why we need to ponder over abo...
  • Information Architecture for less digital savvy users
    19 Dec 2021
    What is Information architecture anyways? Information architecture is the practice of deciding how to arrange the parts of something to be understandable. IA’s are in the websites we use, the apps and...
  • Lending new age Fintech's & NBFC's all got it wrong!
    17 Dec 2021
    As per latest report of Statista there are about 400 fintech lending startups in India. Similarly as of January 31, 2021, there are about 9,507 non-banking financial companies (NBFCs) registered with ...
  • Digital banks for Non-digital communities
    30 Nov 2021
    Nowadays everybody is talking about digital banks where all the personal finance is available to customer at the click of button with no physical visit to branches required. Personally I can’t even re...
  • Gamification for Bharat
    07 Nov 2021
    What is gamification? According to Wikipedia , 'Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create similar experiences to those experi...
  • Key Metrics to consider before launching digital product in India
    01 Nov 2021
    The digital economy is the economic activity that results from billions of everyday online connections among people, businesses, devices, data, and processes. The backbone of the digital economy is hy...
  • UX research in Social Impact sector
    28 Oct 2021
    Social impact is defines as ‘A significant, positive change that addresses a pressing social challenge’. Broadly speaking, it’s about doing work that consciously, systemically and sustainably serves o...
  • Mad rush to build an App! Is it necessary
    24 Oct 2021 • 3 min read
    In it’s initial phase every novice B2C/D2C startup runs to build an app without asking basic question why is it required? Do their customers really prefer to use an app or their problem could be addre...
  • Difference between BNPL, Credit, & EMI Cards
    20 Oct 2021
    The Fin-tech industry has found large credit gaps in the traditional BFSI segment, has come up with numerous credit products in the last two to three years millennial population who demand credit acce...
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