The Sociology of Business

Ana Andjelic
A global analysis of how changing values change business.
Created 10 Oct 2019
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  • Who's your audience?
    11 Oct 2021 • 2 min read • 17 0
    Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of ...
  • Degrowth as an aspiration
    04 Oct 2021 • 5 min read • 22 4
    Collina Strada is one of the thirteen designers that Gucci featured on its new destination, GUCCI Vault. Strada is one of the emerging New York designers (Telfar is another) who put sustainability and...
  • Creativity & Relevancy Flywheel
    20 Sep 2021 • 2 min read • 13 1
    Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of ...
  • The New American Look
    07 Sep 2021 • 3 min read • 12 0
    For the first time in fashion history, Americans are dictating the trends: Virgil, Rihanna, Kanye, Todd Snyder, Teddy Santis, Kim Kardashian, Kendall Jenner. Sure, before them, there were Ralph Lauren...
  • Targeting taste communities
    23 Aug 2021 • 3 min read • 39 3
    Consumer personas are like horoscopes. “Nicole is careful with her spending, but under right circumstances is willing to splurge on herself if the mood strikes her.” Read carefully, and psychographic ...
  • The passion economy is a trap
    15 Aug 2021 • 1 min read • 35 4
    Nearly two years ago, in October 2019, I wrote about the succession of labor models, from a knowledge economy to gig economy to a passion economy. Each new model brings simultaneously a greater and mo...
  • The ultimate guide to social commerce
    08 Aug 2021 • 3 min read • 23 2
    Where, how, and what we buy constantly changes. A scenario where we turn to Amazon Alexa to order “a dress that Dixie D'Amelio wore on her Instagram post from Saturday” may now be less far-fetched tha...
  • Fundamentals of CMO innovation
    05 Jul 2021 • 3 min read • 19 0
    Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of ...
  • Creativity is dead, long live curation
    20 Jun 2021 • 8 min read • 19 1
    Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of ...
  • Good collaborations are art, great ones are kitsch
    06 Jun 2021 • 6 min read • 17 2
    Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of ...
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