Under the Baobab

Myriam Sidibe
Achieving social impact and business growth through purpose.
Created 07 Feb 2021
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  • Issue 7: Under the Baobab
    01 Oct 2021 • 3 min read
    Young people’s concern about the social impact of brands would be hard to overstate and has only intensified throughout the pandemic. When Deloitte surveyed younger Americans last year, they found tha...
  • Issue 6: Under the Baobab
    01 Sep 2021 • 5 min read • 1 0
    In the past two decades it has become clear that corporations are the source of both great wealth and great inequality. The question is how do we achieve one with less of the other, through a new mode...
  • Issue 5: Under the Baobab
    28 Jul 2021 • 5 min read • 2 0
    Consumer brands have recently made a breakthrough in addressing major social problems – and the alcohol industry is an important example. Alcohol abuse has long been a major public health problem. Eac...
  • Issue 4: Under the Baobab
    24 Jun 2021 • 2 min read • 1 0
    Malaria continues to be a major public health problem around the globe, affecting three billion people and causing 400,000 deaths every year. It persists in many tropical areas with weak health system...
  • Issue 3: Under the Baobab
    28 May 2021 • 2 min read • 1 0
    Today - 28th May - we celebrate Menstrual Hygiene Day, dedicated to changing social norms around menstruation. Too often, people who menstruate have to curtail their activities because they lack hygie...
  • Issue 2: Under the Baobab
    22 Apr 2021 • 3 min read • 1 0
    Next week is World Immunization Day, and never have vaccines been more important. Coronavirus vaccination is now underway around the globe, with unprecedented urgency. Africa, Latin America and other ...
  • Issue 1: Under the Baobab
    08 Apr 2021 • 7 min read • 4 0
    Welcome! First, an introduction to Brands on a Mission: We are a small team, led by Myriam Sidibe, operating within a large global network. Together we are driving a movement to catalyse and generate ...
  • Join our movement!
    07 Feb 2021 • < 1 min read • 1 0
    Welcome to Under the Baobab - the new home for news and in-depth features showcasing the work of Brands on a Mission, our partners and other like-minded organisations. The common thread running throug...
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