Creative Samba

Miguel Ferreira
Bite-sized stories and lots of little takeaways for your business. Think of Creative Samba as your weekly advice column about copywriting, marketing and psychology.
Created 12 Jan 2020
118
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  • "Who the hell is T_ _ _ _ H_ _ _ _ _ _ _?"
    24 Sep 2021 • < 1 min read
    Today Tommy Hilfiger is one of America's greatest fashion designers. But in 1985 when he opened his first Tommy Hilfiger store on the Upper West Side of Manhattan (New York), Tommy knew he needed help...
  • Sometimes being a "good enough" brand is good enough
    17 Sep 2021 • < 1 min read
    The job of any good marketer is figuring out what people want and what drives people to make the choices they make. OR what's the one thing people want to avoid doing at all cost. Because people don’t...
  • Riding the BIG waves
    10 Sep 2021 • < 1 min read
    You don't need BIG budgets to solve BIG marketing problems. Beja is a small yet lovely city with a population of about 33k. Beja is also the capital of the Baixo Alentejo District in Portugal. Beja in...
  • How to become a topic of conversation
    03 Sep 2021 • < 1 min read
    On March 11, 2016, a Japanese ice cream company called Akagi Nyugyo had bad news to announce. Akagi Nyugyo was about to increase the price of its Garigari-kun popsicles for the first time in 25 years....
  • Water in Majorca
    27 Aug 2021 • < 1 min read
    Lowe Howard-Spink ad agency had to create an ad for Heineken in 1985. So they came up with a simple ad concept. A posh girl is trying to learn "street cred. So she goes to the School of Street Credibi...
  • The art of Kishōtenketsu
    20 Aug 2021 • < 1 min read
    Kishōtenketsu is a very East Asian way of telling a story in four parts. Introduction (Ki) Development (shō) Twist (ten) Conclusion (ketsu) This technique was originally used in Chinese four-line poem...
  • Why the truth isn’t the truth until people believe you
    13 Aug 2021 • < 1 min read
    Brands love using superlatives and claiming that they are the best in their industry. Or the cheapest in their category. Or that they offer the simplest way to do something (*cof cof startups are the ...
  • The red sneakers effect and why breaking conventions can make people respect you more
    06 Aug 2021 • < 1 min read
    Contrary to popular belief, being weird is a good thing. Silvia Bellezza, Francesca Gino and Anat Keinan discovered something intriguing. A University professor who wears red sneakers or a t-shirt (an...
  • The Lionfish invasion
    30 Jul 2021 • < 1 min read
    When Hurricane Andrew hit Florida in 1992 it smashed a large aquarium of lionfish in Miami. Initially no one cared. But this aquarium incident ended having ripple effects, affecting the waters of 40 c...
  • "Want Loyalty? Get a Dog"
    23 Jul 2021 • < 1 min read
    "Want Loyalty? Get a Dog". That's what Marketing legend Byron Sharp once said about brand loyalty. 72% of Coke drinkers also buy Pepsi. So the truth is, your "loyal customers" are just somebody else's...
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