Finding Customer Focus

Alicia Carney
For startups and hypergrowth giants alike, finding (and keeping) customer focus is tough. Subscribe for free tips, frameworks, and personal war stories on how to accelerate growth through customer-focused GTM strategy, positioning, messaging, and more.
Created 14 Mar 2021
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  • Calling all customer activists (yes, you)
    09 Nov 2021 • 4 min read • 2 0
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ’Œ Want access to free product marketing t...
  • How do you hire a 'good' product marketer? Answer: You don't. You build one.
    21 Oct 2021 • 3 min read • 3 0
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ’Œ Want access to free product marketing t...
  • Head of Product Marketing
    20 Oct 2021 • 2 min read • 1 0
    Head of Product Marketing (L6) The Role Youโ€™ll own the marketing strategy, value messaging, and brand positioning work, as well as developing a rich understanding of our buyer personas. Youโ€™ll partner...
  • Case Study: Positioning your way to PMF
    27 Sep 2021 • 4 min read • 4 0
    Hey, Iโ€™m back and I missed you. ๐Ÿ‘‹ This summer, I unplugged for 3 months to focus on family back home in California. I bought a house in London. I left Deliveroo after 3 transformative years. Now, Iโ€™m...
  • 3 highest priorities for early stage marketing
    13 May 2021 • 5 min read • 1 1
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ“ฃ SPECIAL MESSAGE: Would you be intereste...
  • Uncomfortably Narrow: Quick Tips for Customer Focus ft. James Doman-Pipe
    06 May 2021 • 19 min read • 3 0
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ’Œ Want access to free content, frameworks...
  • How to hire a good Product Marketer
    22 Apr 2021 • 2 min read • 2 0
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ’Œ Want access to free content, frameworks...
  • How to win friends and influence Product
    15 Apr 2021 • 5 min read • 1 0
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ’Œ Want access to free content, frameworks...
  • The overlap between Product Marketing and Product Management
    08 Apr 2021 • 5 min read • 4 0
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ’Œ Want access to free content, frameworks...
  • Easy First Steps for โ€˜Voice of the Customerโ€™
    01 Apr 2021 • 5 min read • 5 0
    ๐Ÿ‘‹ Heya! Itโ€™s Alicia. Welcome to Finding Customer Focus - a newsletter to help you accelerate growth by putting your customers at the heart of your business. ๐Ÿ’Œ Want access to free content, frameworks...
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