No-nonsense words from Forthwrite

Mark Jones, Kerry Smith and David Kean
Teaching the business of good writing. The Forthwrite partners have years of experience in advertising, newspapers, magazines and content marketing. We learned the hard way. Now you can learn a better way.
Created 06 Nov 2020
  • The ode 'To Autumn' in bullet points
    08 Oct 2021 • 5 min read • 1 2
    TO AUTUMN, by John Keats (1795-1821) Season of mists and mellow fruitfulness, Close bosom-friend of the maturing sun; Conspiring with him how to load and bless With fruit the vines that round the that...
  • The Funny Money Crusade
    30 Sep 2021 • 8 min read • 3 2
    The Woke Salaryman mixing money and manga to make finance interesting It's no joke. Two thirds of the world is assessed to be financially ‘illiterate’ by a very easy standard. (You can test your knowl...
  • Who's your brand's editor-in-chief?
    23 Sep 2021 • 6 min read • 8 0
    A new way of working by Citrix The writing was on the wall a decade ago. It was 2011, and – back then – if a retailer wasn’t generating a non-stop flow of customised content, the message was ‘publish ...
  • The airline that wants to friend me
    16 Sep 2021 • 4 min read • 3 0
    I’m writing this somewhere high above the Iberian peninsula, not benefiting (because I’ve brought my own baguette) from Jet2’s friendly service. This busy, no-frills airline, launched in 2002, wants t...
  • The art of lunch
    09 Sep 2021 • 10 min read • 3 0
    I had lunch with the FT last week… Something a little different this week from Forthwrite. Whether you’re a blogger who’s landed lunch with your number one interview target, an advertising executive w...
  • We have a few IT issues here
    02 Sep 2021 • 5 min read • 2 2
    “I suppose it all began with Miss Fothergill,” he said at length. “‘It’ began?” asked Stephen. “What began, my dear Eustace? You must be more definite. Am I to assume that this Miss Fothergill was a k...
  • How to become your own best editor
    26 Aug 2021 • 6 min read • 5 12
    Who needs Anna Wintour, when you’ve got you? Image: Joe Sabia No piece of writing is ever perfect. I first learned this at Marie Claire magazine. I was PA to the editor, Juliet Warkentin, who had a br...
  • Look these people in the eye and tell them they've got it wrong
    19 Aug 2021 • 4 min read • 1 0
    My heroes are the chef Marco Pierre White (top left), the novelist Ernest Hemingway (bottom left) and the politician Margaret Thatcher (right – naturally). None of whom could be called cuddly. And in ...
  • What happened when I ignored my own rules about good writing
    12 Aug 2021 • 4 min read • 1 0
    The untidy prose was a clue I recently moved house. That’s famously a stressful process; and moving a big house 350 miles north was only likely to increase the stress levels. So I chose a company call...
  • 11 Twitter accounts that will make you a better writer
    05 Aug 2021 • 4 min read • 4 0
    1. Stephen King | @StephenKing I’m usually too much of a wuss for horror stories, but even I’ve read Stephen King – and there is no doubt he’s one of the greatest storytellers of our time. On Twitter,...
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