FWIW

FWIW Media
A newsletter tracking digital spending, strategy, and trends in our elections.
Created 18 Feb 2021
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  • The short and vertical election cycle
    08 Apr 2022 1 0
    Social media platforms’ prioritization of short-form, vertical-oriented video content has been one of the biggest, fastest developments in the industry in years. Although many Americans may have becom...
  • Gubernatorial Campaign Digital Spending, 3/27 - 4/2
    07 Apr 2022
    FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. Quick facts: The top spendi...
  • Senate Campaign Digital Spending, 3/27 - 4/2
    07 Apr 2022
    FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. Quick facts: The top spending Senate cand...
  • ICYMI: April 5th
    05 Apr 2022 2 0
    Happy Tuesday! Just for premium subscribers, we’ve pulled together a weekly digest of things we’ve been reading and talking about, mostly at the intersection of media, tech, politics, and advertising....
  • China dominates early midterm ads
    01 Apr 2022
    Donald Trump may not be on the ballot in this year’s midterm elections, but one of his favorite political attack lines is flooding the airwaves from North Carolina to Ohio. Across the country, candida...
  • Senate Campaign Digital Spending, 3/20 - 3/26
    31 Mar 2022
    FWIW, here’s how much battleground U.S. Senate campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in 9 key states. Quick facts: The top spending Senate cand...
  • Gubernatorial Campaign Digital Spending, 3/20 - 3/26
    31 Mar 2022
    FWIW, here’s how much money battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. Quick facts: The top spendi...
  • ICYMI: March 29th
    29 Mar 2022 0 1
    Happy Tuesday! Just for premium subscribers, we’ve pulled together a weekly digest of things we’ve been reading and talking about, mostly at the intersection of media, tech, politics, and advertising....
  • With Senate majority on the line, Republicans choose chaos
    25 Mar 2022 4 0
    Instead of reaching battleground state voters with messages about parents' rights, energy independence, or inflation, Republican Senate campaigns are currently defined by fistfights, finance bros, and...
  • Gubernatorial Campaign Digital Spending, 3/13 - 3/19
    24 Mar 2022
    FWIW, here’s how much battleground Gubernatorial campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in several key states. Ad of the week: SECURE Arizona Ba...
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