FWIW

FWIW Media
A newsletter tracking digital spending, strategy, and trends in our elections.
Created 18 Feb 2021
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  • 3 things we’ve learned about digital ads as FWIW turns three…
    22 Oct 2021 • 4 min read • 2 0
    This week marks three years of the FWIW newsletter 😱🍾. After nearly 150 issues(!), we’ve learned enormous amounts about how campaigns are fought and won online. We’ve watched campaigns rise and fall...
  • ICYMI: October 19th
    19 Oct 2021 • < 1 min read
    Just for paying subscribers, we’ve compiled some of the latest 🔥 reads at the intersection of tech, media, and politics from the past week. Was this email forwarded to you? Click here to subscribe. H...
  • Inside the largest pro-climate ad campaign in history
    15 Oct 2021 • 5 min read • 4 0
    Over the past three months, more Americans have seen advertising about climate change than at any other moment in history. This unprecedented pro-climate ad blitz, backed by legacy environmental group...
  • ICYMI: October 12th
    12 Oct 2021 • < 1 min read • 1 0
    Just for paying subscribers, we’ve compiled some of the latest 🔥 reads at the intersection of tech, media, and politics from the past week. Was this email forwarded to you? Click here to subscribe. H...
  • Republicans find a new favorite political warzone: schools
    08 Oct 2021 • 4 min read • 3 0
    Parents across the U.S. have been on edge about virtual vs. in-person learning throughout the pandemic, and Republican politicians and conservative media figures have sought to take advantage of emoti...
  • ICYMI: October 5th
    05 Oct 2021 • < 1 min read • 1 0
    Just for paying subscribers, we’ve compiled some of the latest 🔥 reads at the intersection of tech, media, and politics from the past week. Was this email forwarded to you? Click here to subscribe. H...
  • A rundown of Facebook’s very bad week
    01 Oct 2021 • 3 min read • 3 0
    So much has happened in and around Washington this week, it’s been honestly hard to keep up. 😅 The infrastructure drama in Congress has drowned nearly everything else out, the Virginia Gubernatorial ...
  • ICYMI: September 28th
    28 Sep 2021 • < 1 min read • 1 0
    Just for paying subscribers, we’ve compiled some of the latest reads at the intersection of tech, media, and politics from the past week. Was this email forwarded to you? Click here to subscribe. Here...
  • Val Demings is the top spending candidate on digital ads in 2021
    27 Sep 2021 • < 1 min read
    If Rep. Val Demings is going to have any chance of unseating Sen. Marco Rubio in Florida’s 2022 U.S. Senate election, she’s going to need an unprecedented grassroots army of supporters to fund her cam...
  • Infrastructure Ads Flood Facebook, YouTube in Recent Weeks
    24 Sep 2021 • 4 min read • 4 0
    Subscribe now The two components of the President’s “Build Back Better” agenda are being hotly debated on Capitol Hill this week by Democrats in both chambers, with centrists eager to pass the biparti...
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