HEAVY METAL EMAIL

Seth Werkheiser
For heavy metal folks who want to start and grow an email list.
Created 24 Oct 2021
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  • QUIT STALLING AND START YOUR EMAIL LIST
    07 Jan 2022 • 1 min read
    The stories we read, the big press items, the articles that go viral - they’re basically all text, an image, and some more text. We’re all just moving images and text the internet. All that to say, yo...
  • YOU DON'T NEED MORE JOBS
    30 Dec 2021 • 2 min read
    As things wind down this year, I’ll keep this email light. There’s enough to digest seemingly every hour, and I don’t want to overload you. If you put out a release, wrote a song, sold a print - I cel...
  • CUT YOUR SOCIAL MEDIA TIME IN HALF
    22 Dec 2021 • 2 min read
    If you wait to network when you’re out of a job, you’re fucked. If you wait to engage with your fans until you’ve got an album to sell, you’re fucked, too. YOU’RE PAYING RENT TO SOCIAL MEDIA, and if y...
  • WHAT'S YOUR SOCAL MEDIA LOCK OUT PLAN?
    15 Dec 2021 • 1 min read
    When you lose access to your social media account, then what? Seth Werkheiser / sethw.com @sethw “I’m locked out of my account.” “Twitter won’t let me post.” What would you do if you lost access to yo...
  • SELL YOUR DAMN JOURNEY
    09 Dec 2021 • 1 min read
    No one skips through all the episodes of reality TV shows to get to the final episode just to see who wins. The dating shows, new movie releases, the latest books; while you could save a lot of time a...
  • FIGHT FOR THOSE EMAILS
    04 Dec 2021 • 2 min read
    In the war against social media algorithms, you’re going to have to engage in some hand to hand combat, as perfectly illustrated here by @Breezyb215: Brianna DeMayo @Breezyb215 If you’re an artist and...
  • SELL MORE WITH LANDING PAGES
    29 Nov 2021 • 3 min read
    It will get harder to reach your fans on social media in 2022. The Black J.R.R Tolkien. @BigSto before 2022 hits take a second to reach out to your supporters, START GRABBING THEIR CONTACTS...this way...
  • Q&A: Is sending with GMAIL bad? What about using video in emails?
    22 Nov 2021 • 2 min read
    You send questions, I answer them for all the world to see. A rising tide lifts all boats, so make sure you steal, er…. adapt these answers and ideas to your own email marketing sends! Subscribe now Q...
  • EMAIL AUTOPSY: CONJURER
    19 Nov 2021 • 2 min read
    Many thanks to RH, our first reader-submitted specimen for EMAIL AUTOPSY! If you’re new here, I dissect email campaigns from bands and labels, breaking them down to show how other metal folks do it! T...
  • QUESTION: BEST WAYS TO GET PEOPLE TO SIGN UP
    16 Nov 2021 • 1 min read
    Hello! In this email I’m answering a question from reader LT, and hoping it’s helpful for everyone, too. If you ever have a question, just reply to any email, or email me at seth@heavymetal.email. Q. ...
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