Out of Scope

Hirsch Leatherwood
This week’s non-required thinking on reputation, business, and culture from Hirsch Leatherwood.
Created 21 Jan 2021
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  • Out of Scope Issue 35: George W. Washington and McDoals
    01 Oct 2021 • 6 min read • 1 0
    This week, we look at the fall of Ozy Media, Zillow’s wins and losses, the death of Instagram Kids, and more. 💡ON OUR MINDS: Ozy’s big oops Silicon Valley and tech startups these days are known for t...
  • Out of Scope Issue 34: Money, Followers, or Clout?
    24 Sep 2021 • 6 min read • 2 0
    This week, we look at social media’s impact on time, crime, and stock ticker names. 💡ON OUR MINDS: Weekly Damage Control from Social Platforms Last week we talked about Facebook’s leaked internal res...
  • Out of Scope Issue 33: The Science Fiction Episode
    17 Sep 2021 • 8 min read • 1 0
    This week, we’re looking at crowdfunding a Jurassic park-like future, more billionaires in space, a mental health crisis building inside of glowing rectangles, and other news from the week that truly ...
  • Out of Scope Issue 32: Undercover Stories
    10 Sep 2021 • 6 min read • 1 0
    This week, we look at the endgame for a doomed start-up, peek through our fingers at the latest in the escalating communications war over vaccine mandates, marvel at ex-Trump appointees’ talent for sp...
  • Out of Scope Issue 31: Milk Crate TikToks Not Recommended
    03 Sep 2021 • 9 min read • 1 0
    This week, we’re switching up the order of operations, giving you a taste of what’s on our minds first before jumping into the brand fail of the week and the other stuff on our radar. A sneak peek at ...
  • Out of Scope Issue 30: Comirnity, Kony 2012, and Flamin’ Hot Mountain Dew
    27 Aug 2021 • 6 min read • 1 0
    This week, we’re back with more ill-advised marketing decisions, thoughts on “bloodvertising,” and your usual dose of Covid-related comms news. 📡 ON OUR RADAR Delta Air Lines is working hard to both ...
  • Out of Scope Issue 29: Don’t Record Your Dastardly Schemes/Sexist Jokes
    20 Aug 2021 • 8 min read • 1 0
    This week, we’ve got a couple of cases where archived audio and email came back to haunt the subjects, so we’re offering some sage advice. Comms recommendation #1: don’t do bad stuff. Comms recommenda...
  • Out of Scope Issue 28: $5 million book deal gone bad
    13 Aug 2021 • 7 min read • 1 0
    This week, we’re looking at the latest TikTok out of the White House’s vaccine marketing campaign for Gen Z, Cuomo’s resignation, Vogue Scandinavia’s debut, and celebrity dirt (literally). 📡 ON OUR R...
  • Out of Scope Issue 27: XOXOh-no
    06 Aug 2021 • 6 min read • 1 0
    This week, we have drama — from our favorite Olympics coverage to parasocial relationships to saying a spicy goodbye to Fleets, and everything in between. 📡 ON OUR RADAR Following suit to most TV ser...
  • Out of Scope Issue 26: IPOs, Apology Tours, Olympic Woes, Oh My
    30 Jul 2021 • 8 min read • 1 0
    This week, we’re looking at the CDC’s continued comms struggles (again), star power’s impact on media coverage, Trumpist vernacular in the Arkansas Democrat-Gazette, and more. See you in the metaverse...
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