Out of Scope

Hirsch Leatherwood
This week’s non-required thinking on reputation, business, and culture from Hirsch Leatherwood.
Created 21 Jan 2021
  • Out of Scope Issue 42: Who’s buying the United States Constitution?
    19 Nov 2021 • 7 min read
    This week, we look at some bold marketing moves from Gary V, Taylor Swift, and Dame, and consider whether we ought to just steal the declaration of independence or something after a viral effort to bu...
  • Out of Scope Issue 41: Go back to sleep, Sleepytime Bear
    12 Nov 2021 • 8 min read • 2 0
    This week, we look at journalism best practices, “anti-woke” universities, re-branded mascots and logos, and controversial brand partnerships. 💡ON OUR MINDS: On Background Out of Favor The Verge anno...
  • Out of Scope Issue 40: Spanish or vanish
    05 Nov 2021 • 8 min read
    This week, we look at paid parental leave, Duolingo’s mascot, Gen Z’s workplace standards, and McRib cocktails. 💡ON OUR MINDS: It’s Meghan, Duchess of Sussex Calling After weeks of back and forth, pa...
  • Out of Scope Issue 39: The Ghost of Barneys 👻
    29 Oct 2021 • 6 min read • 1 0
    This week, we take a dive into what (Facebook hopes) will be the new metaverse, vie for some contraband B.J. Novak merch, consider whether $15,000 is worth moving to Kansas, and salute our Halloween o...
  • Out of Scope Issue 38: No hard pants on a no bones day
    22 Oct 2021 • 6 min read • 1 0
    This week, we look at a prescient pug, rebrands on rebrands, the return of Harambe, and a rare Apple reversal. 💡ON OUR MINDS: Rebrands galore Is your company dealing with a bunch of crises? Has your ...
  • Out of Scope Issue 37: Merch Drops Gone Wild
    15 Oct 2021 • 6 min read • 2 0
    This week, we look at the line between comedy and communications crisis, brands chasing Supreme, why kids around the world are imitating a pig, and some brave announcements. 💡ON OUR MINDS: Dave Chapp...
  • Out of Scope Issue 36: Bad Art Friend and Brand Twitter
    08 Oct 2021 • 6 min read • 1 0
    This week, we’re still talking about Facebook, the stuff on everyone’s Twitter feeds, and TikTok’s new ad chops. Plus, Kidz Bop’s 20th birthday and a Hungarian autocrat’s campaign of influence. 💡ON O...
  • Out of Scope Issue 35: George W. Washington and McDoals
    01 Oct 2021 • 6 min read • 1 0
    This week, we look at the fall of Ozy Media, Zillow’s wins and losses, the death of Instagram Kids, and more. 💡ON OUR MINDS: Ozy’s big oops Silicon Valley and tech startups these days are known for t...
  • Out of Scope Issue 34: Money, Followers, or Clout?
    24 Sep 2021 • 6 min read • 2 0
    This week, we look at social media’s impact on time, crime, and stock ticker names. 💡ON OUR MINDS: Weekly Damage Control from Social Platforms Last week we talked about Facebook’s leaked internal res...
  • Out of Scope Issue 33: The Science Fiction Episode
    17 Sep 2021 • 8 min read • 1 0
    This week, we’re looking at crowdfunding a Jurassic park-like future, more billionaires in space, a mental health crisis building inside of glowing rectangles, and other news from the week that truly ...
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