Practical Jobs-to-be-Done

Michael A. Boysen
A newsletter/blog for those interested in eliminating the lack of precision and the complexity of problem-solving for innovation, growth strategy and customer experience using the lens of Customer Jobs Theory.
Created 27 Mar 2020
  • Who would participate in a weekly Q&A open thread on Jobs-to-be-Done?
    08 Dec 2021 • < 1 min read • 7 9
    A good number of people read my blog, and I have a high open rate. However, I don’t get a lot of comments or questions. So, I wonder how important it is for each of you to get your specific questions ...
  • Universal Model: Interacting with a Software Feature
    18 Nov 2021 • 1 min read • 2 3
    This is a special post I will occasionally publish for paid subscribers. It’s the least I can do, even though I never intended to do so End users of a software application have to navigate through som...
  • You've been using verbatims all wrong in Jobs-to-be-Done. Yes, You!
    15 Nov 2021 • 4 min read • 1 0
    In traditional Jobs-to-be-Done research, the only time we actually talk to a customer is during qualitative interviews or focus groups. In such a study, if you’re going to collect verbatims - direct q...
  • I'm not satisfied with the satisfaction question, are you?
    02 Nov 2021 • 4 min read • 2 1
    When we unwittingly approach disruptive times, even the best methods can obscure the future by asking customers questions that can only be answered based on what they know. "Are you satisfied" is one ...
  • The "Related Job-to-be-Done" Dilemma
    28 Oct 2021 • 2 min read • 2 0
    You're trying to build a JTBD Model The only guidance we have on how to identify a "Related Job" is to ask end users what they do before, during, and after they do the core functional job. Since job s...
  • A New Science for Customer Experience
    20 Oct 2021 • < 1 min read
    Sorry to hit you with two in one day, but this one just hit over on ZDNet on Paul Greenberg’s blog. Please check it out! The CRM industry: A new science for customer experience | ZDNet
  • What's the Job of a Milkshake?
    20 Oct 2021 • 3 min read
    Let's find the Job-to-be-Done is a regular series of short blogs and podcasts designed to have some interactive fun while determining what the right job is for the many products we see in the market. ...
  • A different look at the quarter-inch hole
    01 Oct 2021 • 5 min read • 1 3
    Many of you have probably seen this quote from former Harvard Business School professor Theodore Levitt... People don’t want to buy a quarter-inch drill. They want a quarter-inch hole! While he stated...
  • How to "Pre-lease" vertical space in the Martech landscape
    16 Sep 2021 • 8 min read • 2 0
    For more context, see my previous post where I layout the entire model for developing a qualified lead The Martech landscape is exploding! People have built careers around a specific industry or techn...
  • Jobs-to-be-Done: How to Analyze the Market of Marketing
    11 Sep 2021 • 23 min read • 1 2
    Domain: Revenue Development Core Job: Marketers trying to Develop a Qualified Lead Mode: Acquire New Customers Note: Jobs-to-be-Done value models and the ultimate data sets that are created are not de...
  • View More on Substack »