Close Quarters

Kalu Arunsi
Learning can be fun; especially with tech & marketing
Created 27 Oct 2020
  • Crypto for starters
    12 Nov 2021 • 3 min read • 1 0
    Pre-pandemic we saw the price of Bitcoin rise to well over $27k and made a good number of people millionaires. It was from then on, that eyes started turning to understand what this weird new internet...
  • The sexual tension between sales and marketing
    08 Nov 2021 • 2 min read • 1 0
    In these parts I have seen a lot of people say sales is marketing and, others passionately argue to disprove that premise. Fortunately for me, being able to witness some passive arguments turn to face...
  • Guillotine
    03 Nov 2021 • 3 min read
    This is the third and final installment in the series on brand strategy for startups and I’d like to say that it’s good to get all this serious writing out of the way so I can finally have my humour b...
  • Series B: for Brand
    28 Oct 2021 • 4 min read
    This is the sequel to the first part of this trilogy and I may or may not be making a Lord of the Rings reference. The last one was pretty lengthy so in order to stick to my original four minute readi...
  • Your startup needs strategy
    21 Oct 2021 • 7 min read • 2 0
    If you’re reading this then I have reason to believe you use the internet seldomly and therefore may or may not have been exposed to the word “startup” before, but that’s fine because there’s a first ...
  • Endangered species
    12 Oct 2021 • 5 min read • 1 0
    Have you watched any show on NatGeoWild where you see a cheetah or a pride of lions lie in wait patiently for a deer or a gazelle, simply waiting, for the opportunity to start the chase and pounce on ...
  • The metaverse
    08 Oct 2021 • 3 min read • 1 0
    Do you remember that song in the Disney movie Aladdin, called “a whole new world”? Personally I think that song came at the perfect time, because the Aladdin animation was released by Disney in the sa...
  • Lights Out
    06 Oct 2021 • 3 min read • 1 0
    Before you bite me let’s understand that being a dummy is good. Crash dummy, test dummy… ha ha I’m messing with you. So, on the 4th of October 2021 a significant part of the internet went missing. Fac...
  • Fraternal twins: the difference between end user and target audience
    04 Oct 2021 • 4 min read • 3 4
    A few days ago I was bedridden. Sick as a puppy before, during and after my birthday so I thought of doing a little studying on YouTube because my brain hurts whenever I open a PDF on my phone or lapt...
  • The Twin Rivers
    28 Sep 2021 • 2 min read
    Once upon a time in a place called the Lagos Strategy Unit, a question was raised about what troubles strategists the most. In simple terms, when preparing strategy , what gives you the hardest time? ...
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