Content Workshop

Masooma Memon
Weekly emails unearthing the stuff that ridiculously good content is made of ✨
Created 05 Apr 2021
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  • Letter #9: How to catch typos that slip your vigilant watch
    16 Nov 2021 • 1 min read
    Hello there! 👋 I know the subject line probably brought up the memory of an embarrassing typo for you. Or, you’re the cool writer on the block with a flawless record of minimal typos. Either way, wel...
  • Letter #8: Giving constructive feedback
    09 Nov 2021 • 2 min read
    Helloo 👋 How’s it going? I’ve been thinking about giving feedback this week. Particularly, about how editors and content managers need to frame it as useful rather than subjective. For me, honestly, ...
  • Letter #7: Getting out of the writing rut
    02 Nov 2021 • 2 min read
    There are A LOT of habits that make a good writer: discipline, organization, the willingness to learn, et cetera. 5 years into professional writing though, I’ve come to realize that there’s nothing a ...
  • Letter # 6: Writing with brevity
    26 Oct 2021 • 1 min read
    Hey, hey! How’s your week been? I’m having a great start considering I’ve been smiling (admittedly: TOO MUCH) looking at videos and pictures of my nephew who we welcomed last Tuesday. In the work worl...
  • Letter #5: 5 proven steps to pull yourself from the research rabbit hole
    19 Oct 2021 • 1 min read
    Hey, you! Know what extensive research, that is useless after a point, is called? PROCRASTINATION. Yes, really! Your mind will dupe you into believing you’re doing productive work — work that’ll help ...
  • Letter #4: Making content clear and accessible
    12 Oct 2021 • 1 min read
    Hii there! 👋 This week in the Workshop, we’ve Lizzie Bruce from Cake Consultancy talking about content design. Trust me, I debate having a cupcake every time I read Lizzie’s consultancy name 😄 Anywa...
  • Letter #3: What makes your writing memorable
    05 Oct 2021 • 1 min read
    Hello hello! 👋 This week I’ve got 6 principles to make writing memorable for you and some M&Ms for me (before you ask, sorry I don’t share chocolate). I’ve plucked these principles from Dan and Chip ...
  • Letter #2: Understanding your audience’s language and preferences better
    28 Sep 2021 • 1 min read
    Bonjour, folks (can you tell I’ve rewatched Emily in Paris? 🤓) We ended the first issue with the need to know your audience inside out to write better stories — or better anything, really. The proble...
  • Letter # 1: Steal this proven 3-step storytelling framework
    21 Sep 2021 • 1 min read
    Hello hello 👋 Welcome to the first issue. Beyond thrilled to have you here! I’ve been chewing at the back of my pencil — thinking what to write and how to write it #FirstEmailJitters Three drafts and...
  • Content Workshop
    05 Apr 2021 • < 1 min read • 10 0
    Bah! Not sure how to throw a warm enough welcome. But now that you’re here, let’s pop some confetti 🎉 and tell you what this letter is about: Understanding what good writing is made of. Unveiling how...
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