Letter #2: Understanding your audience’s language and preferences better28 Sep 2021 • 1 min readBonjour, folks (can you tell I’ve rewatched Emily in Paris? 🤓) We ended the first issue with the need to know your audience inside out to write better stories — or better anything, really. The proble...
Letter # 1: Steal this proven 3-step storytelling framework21 Sep 2021 • 1 min readHello hello 👋 Welcome to the first issue. Beyond thrilled to have you here! I’ve been chewing at the back of my pencil — thinking what to write and how to write it #FirstEmailJitters Three drafts and...
Content Workshop05 Apr 2021 • < 1 min read • 10 0Bah! Not sure how to throw a warm enough welcome. But now that you’re here, let’s pop some confetti 🎉 and tell you what this letter is about: Understanding what good writing is made of. Unveiling how...
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