Kayla Medica
Startup and tech marketing for solo marketers
Created 24 Aug 2020
  • What Meta means for marketers
    01 Nov 2021 • 3 min read
    We’ve all heard by now that “The Facebook Company” renamed to Meta. For the record, my opinion on the rebrand is that is really gives me health tech or wellness tech vibes rather than tech tech? Very ...
  • My marketing spend ROI tracking template
    27 Oct 2021 • 5 min read
    When lead generation was a big part of my job, I found myself running the same reports over and over again and to save time, ended up creating this monster of a spreadsheet which was the accumulation ...
  • Don't forget to organise Christmas merch
    11 Oct 2021 • 4 min read • 1 3
    Hello! I have a bit of an agenda today; The fun - Heineken The knowledge - good xmas gifts for clients The ask - pretty please answer a quick reader question If you haven’t watched Squid Game, the ref...
  • Intermission: Links 2
    29 Sep 2021 • 2 min read
    Hi all, more links and thoughts for you this week while I still have yet to properly start writing Mehdeeka S4. My motivation to do any side projects has taken a dive while I’ve been in lockdown, but ...
  • Intermission: Links
    15 Sep 2021 • 3 min read
    Hi, for now Mehdeeka season 4 is still in planning but in the mean time I’ve saved quite a lot of links that I’m keen to share my thoughts on. Enjoy! 1) The Final Frontier of the Text Inbox I always f...
  • Intermission: Aus fintech/neobanks are taking us for a ride
    25 Aug 2021 • 4 min read
    Hello! The usual Mehdeeka is still on break, but I have had an op-ed I wrote and never pitched anywhere sitting in my Google Docs ever since the fintech marketing series (part one, two, three, four) a...
  • Mehdeeka S3 Best Of
    11 Aug 2021 • 3 min read
    If you missed it in last week’s issue (which was practical tips on writing an SEO pillar page), season 3 of Mehdeeka is finished! I’m on a break at the moment and will be back with season 4 at an as-o...
  • How to write a pillar page for SEO
    04 Aug 2021 • 6 min read
    When I first started this newsletter, I would pick the topic based off what I was working on that week. Today’s issue is in the same vein, and I hope it’s a helpful one full of actionable points you c...
  • Nuggets of information
    28 Jul 2021 • 3 min read
    This week I’m breaking Mehdeeka up into a few smaller blocks, each with a bit of information I learned and wanted to pass on, but was never able to build a full issue around it. 1. How Spaceship launc...
  • Do clickbait subject lines work?
    21 Jul 2021 • 4 min read
    I’ve always wondered if the really obnoxious, clickbait-y subject lines actually improve open and conversion rates in emails. I had the chance to test this out myself a few months ago and when I told ...
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