Kayla Medica
Startup and tech marketing for solo marketers
Created 24 Aug 2020
  • Don't forget to organise Christmas merch
    11 Oct 2021 • 4 min read • 1 3
    Hello! I have a bit of an agenda today; The fun - Heineken The knowledge - good xmas gifts for clients The ask - pretty please answer a quick reader question If you haven’t watched Squid Game, the ref...
  • Intermission: Links 2
    29 Sep 2021 • 2 min read
    Hi all, more links and thoughts for you this week while I still have yet to properly start writing Mehdeeka S4. My motivation to do any side projects has taken a dive while I’ve been in lockdown, but ...
  • Intermission: Links
    15 Sep 2021 • 3 min read
    Hi, for now Mehdeeka season 4 is still in planning but in the mean time I’ve saved quite a lot of links that I’m keen to share my thoughts on. Enjoy! 1) The Final Frontier of the Text Inbox I always f...
  • Intermission: Aus fintech/neobanks are taking us for a ride
    25 Aug 2021 • 4 min read
    Hello! The usual Mehdeeka is still on break, but I have had an op-ed I wrote and never pitched anywhere sitting in my Google Docs ever since the fintech marketing series (part one, two, three, four) a...
  • Mehdeeka S3 Best Of
    11 Aug 2021 • 3 min read
    If you missed it in last week’s issue (which was practical tips on writing an SEO pillar page), season 3 of Mehdeeka is finished! I’m on a break at the moment and will be back with season 4 at an as-o...
  • How to write a pillar page for SEO
    04 Aug 2021 • 6 min read
    When I first started this newsletter, I would pick the topic based off what I was working on that week. Today’s issue is in the same vein, and I hope it’s a helpful one full of actionable points you c...
  • Nuggets of information
    28 Jul 2021 • 3 min read
    This week I’m breaking Mehdeeka up into a few smaller blocks, each with a bit of information I learned and wanted to pass on, but was never able to build a full issue around it. 1. How Spaceship launc...
  • Do clickbait subject lines work?
    21 Jul 2021 • 4 min read
    I’ve always wondered if the really obnoxious, clickbait-y subject lines actually improve open and conversion rates in emails. I had the chance to test this out myself a few months ago and when I told ...
  • Number 1 channel(s) for lead generation
    14 Jul 2021 • 4 min read
    Over the duration of this season of Mehdeeka, I wanted to try out a “one question interview” style which compiled and compared many different marketers’ answers to the same one question. I didn’t get ...
  • Product marketing
    07 Jul 2021 • 7 min read
    I have covered product marketing before, with interviews with Jacob Hkeik, product marketing manager at Salesforce, and product manager Ben Wirtz (interview here), but it’s a topic that seems to be al...
  • View More on Substack »