I have some questions

Mike Shields
Big and small questions about media, advertising and marketing
Created 05 Dec 2020
  • TV's Quiet Battle For All The OS Marbles
    13 Oct 2021 • 4 min read • 6 3
    There is a battle being fought in the media shadows that could determine the future of advertising, entertainment and maybe even commerce. And I still feel like it’s not getting enough attention. Who’...
  • Why I'm rooting for Apple
    24 Sep 2021 • 3 min read • 1 0
    Back in 2017, when Snap was preparing to go public, my WSJ colleague Jack Marshall and were looking through the Risk Factors listed in the company’s SI, and I remember our eyes being opened by this pa...
  • Facebook execs lie a lot - so why believe anything they say?
    17 Sep 2021 • 2 min read
    In the media world, we’re used to spin. Our new lineup features the number one new dramedy on Thursday mornings among Samoan Millennials. The Glam Media network is comprised of only premium, above-the...
  • Amazon is making a TV and I have many questions
    10 Sep 2021 • 2 min read • 0 1
    This newsletter is supposed to be about questions, and I have a bunch of questions about Amazon’s upcoming TV. So here goes: Amazon is considered smart and good at money. So what is this TV about exac...
  • Who replaces Nielsen? Maybe Nobody
    08 Sep 2021 • 3 min read • 0 1
    Quick question - how many monthly unique users does Pinterest have? What about concurrent Twitch streamers in the US? Or how many viewers does Facebook reach each afternoon via video on its feed vs. F...
  • Are Facebook and Google really going to nuke their own businesses?
    28 Aug 2021 • 3 min read
    As summer nears its end, I find myself wondering, is the biggest story in advertising being under-told? Or is it just a story? What I mean is this: Facebook says it plans to totally change how it targ...
  • COVID didn't kill the Olympics, because they're already dead
    10 Aug 2021 • 3 min read
    Let me start this out by saying, I love the Olympics. I’m not a hater. Sure, NBCUniversal’s coverage of the games, while voluminous, was frustrating to navigate. But the events themselves were fantast...
  • Does advertising on the 'Actual Internet' even matter?
    31 Jul 2021 • 2 min read • 1 0
    Over the the past few months, how many times have I read or myself written some the phrase “post-cookie” world, or Cookiepocalypse or Cookiemaggeadon or something variation of? Nothing - I promise you...
  • Why are so many tech companies playing games?
    21 Jul 2021 • 3 min read • 1 0
    One of the best/worst things that ever happened to the streaming space was Netflix hitting it out of the park not once (“House of Cards”) but twice (“Orange is the New Black”) with its two most seriou...
  • TV Advertising's Reckoning
    10 Jul 2021 • 3 min read • 1 2
    I went to an actual human event this week. There were lanyards, and cheese charcuterie boards, and people drinking champagne at noon on a Wednesday. They say that nature is healing, well this was the ...
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