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Rachel Karten
A social media newsletter featuring the people who actually press post.
Created 10 Dec 2020
  • Let’s Talk About Duolingo on TikTok
    10 Nov 2021 • 7 min read • 4 0
    “Okay, so it starts off in black and white and the owl is staring out the window listening to Adele. But THEN it cuts into CupcakKe’s lyric ‘smack my ass like a drum’ and it’s now in color and the owl...
  • Let's Talk About Social Media and Accessibility
    27 Oct 2021 • 8 min read • 12 0
    Before consulting, I worked at one of the largest publishing companies in the U.S.—not once was I asked about or educated on how to make social posts accessible. Within the social media industry, ther...
  • Let’s Talk About Using Social Media to Educate
    13 Oct 2021 • 4 min read • 4 0
    When Matilda Boseley's Afghanistan explainer on @guardianaustralia’s TikTok went viral there were essentially two types of responses: This: Tadej Štrok @tadejstrok@i_zzzzzz The Guardian explaining Tal...
  • Let’s Talk About What Doesn’t Get Posted
    29 Sep 2021 • 7 min read • 11 0
    There are a lot of reasons a social post doesn’t go live. Maybe there’s something happening in the news that requires everything be paused. Your boss suggests an idea and you push back. You get an ass...
  • Let’s Talk About Social Media and Editorial
    16 Sep 2021 • 4 min read • 8 1
    Doing social media for a restaurant is different from doing social media for a non-profit, and doing social media for a fashion brand is different from doing social media for a newspaper. This may see...
  • Let’s Talk About Personal Social Media
    01 Sep 2021 • 5 min read • 13 0
    Today’s newsletter is all about how social media professionals feel about maintaining and growing their personal social media presence. But first... I’ve always said I want to do my best to keep this ...
  • Let’s Talk About Brands on TikTok
    18 Aug 2021 • 7 min read • 11 0
    A few weeks ago I asked my Instagram followers for their favorite brands to follow on TikTok. Not only did I not get a lot of answers but they were alarmingly repetitive. Almost everyone suggested the...
  • Social Media Compensation Survey Results
    14 Jul 2021 • 5 min read • 27 2
    A little over a month ago, I sent out an anonymous survey for people to fill in information about their compensation within the field of social media. And I want to thank every single person who took ...
  • Let’s Talk About Mental Health
    30 Jun 2021 • 7 min read • 8 1
    Back in March, following the hate crime of a white gunman targeting Asian women working at spas in Atlanta, I put up an Instagram Story that acknowledged what AAPI social media managers might be going...
  • Let’s Talk About Building Your Personal Brand
    16 Jun 2021 • 7 min read • 8 0
    While I was busy watching every season of Below Deck the past year, Dan Pelosi (@grossypelosi) was building a brand. Over the course of the last 12 months, Dan has grown his Instagram from 6,000 follo...
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