Mind Over Marketing

Chloe Hall
Marketing FOMO.
Created 05 Jan 2021
  • Can I ask you something?
    29 Sep 2021 • 1 min read
    Would you recommend this newsletter to a friend? Not just thinking about it, would you actually send someone a link, tag them in a post or mention it in passing? Would you buy this newsletter if it wa...
  • What actually makes a good PR pitch?
    26 Sep 2021 • < 1 min read
    A million years ago I used to work in publishing. I was the person behind the email inbox deciding whether to put you in the magazine or not. So what are my top tips for what makes a good pitch? What’...
  • How much marketing do we actually need to do?
    21 Sep 2021 • 3 min read
    I am a firm believer in the notion that we were never made to live in constant motion, yet so many of us live as though we were. Our society values productivity so we default to doing, doing, doing. W...
  • Finding the right kind of customer
    16 Sep 2021 • 4 min read
    Does it feel a bit icky when someone doesn't want your money? I'm on the lookout for a structural engineer at the moment, keen to speak to someone clever about whether I can basically rip apart the ba...
  • Your marketing challenge this week...
    06 Sep 2021 • 1 min read
    Have you ever mystery shopped your own website? This week I challenge you to do just that. Start from a social media post, type in your URL directly into Google or try to find yourself through some ke...
  • Putting the fun back into marketing
    01 Sep 2021 • 2 min read
    Remember when you were younger and colouring in, writing stories, making up plays and performing them to anyone who would watch was fun? Little Chloe would happily sit for hours cross-legged on my bed...
  • Finding Leads
    27 Aug 2021 • 3 min read
    As an owner of two dogs, finding leads usually isn’t a problem. As a small business owner in a pandemic, I can struggle… 😉 People in business often hope and expect to do business the first time they ...
  • Why PR and SEO are your new favourite acronyms
    17 Aug 2021 • < 1 min read
    PR (Public Relations) and SEO (Search Engine Optimisation) are BFFs in the marketing world right now. Why? Mostly because of backlinking. Backlinking is your “bread and butter” when it comes to boosti...
  • The trick to selling more
    09 Aug 2021 • 3 min read
    Sit down, make yourself comfortable. The answers are coming to me in a haze as we speak… the answers you and millions more seek. Soon, you will know the secret you have been waiting for that only mark...
  • How much should I spend on my marketing?
    05 Aug 2021 • 5 min read
    “How much should I spend on my marketing?” is a question I get asked a lot. It might surprise you to hear that I don’t know the answer. Instead, I reply that a more realistic one would be: "how much i...
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