Self Publishing and Book Marketing

Miral Sattar
Come for the self publishing advice, stay for the book marketing
Created 04 Feb 2021
  • How to Put Together a Digital Marketing Plan for your Book
    12 Oct 2021 • 4 min read
    The first thing authors should do before attempting any type of marketing is to put together a marketing plan for their books. As an author, your marketing plan will help you decide whether you'll mai...
  • Don't Rely on Facebook - Why Authors Need to Build a Mailing List
    06 Oct 2021 • 2 min read • 2 0
    Yesterday, I was trying to calm down an author who was supposed to do an Instagram Live event for her cookbook launch. Instagram was down for most of the day yesterday, along with Facebook and WhatsAp...
  • Boost Book Sales by Optimizing Your Amazon Pages
    10 Aug 2021 • 1 min read • 1 0
    There’s no question that Amazon is one of the most well-indexed sites on the internet. If you search for your book or your name, it’s likely that your Amazon page will show up much higher than your bl...
  • How Authors Can Leverage SEO to Sell Books (Part 2)
    16 Jun 2021 • 2 min read • 1 0
    Last week, I wrote in SEO Part 1 about how authors and writers can craft content for SEO. This week, I’m covering Part 2, the technical parts of how to optimize your book and writing (blog posts) for ...
  • How Authors Can Leverage SEO (Part 1)
    09 Jun 2021 • 3 min read • 1 0
    One of my favorite stories to describe SEO goes back to an ASJA conference I had attended where the speaker opened with: “Where would you hide a dead body?” Answer: “The second page of Google because ...
  • A Guide to Banned Keywords on Amazon
    19 May 2021 • 3 min read • 3 3
    I once had a client whose book was—for some unknown reason—so far down in the search results on Amazon. I took a quick look and saw that the title had the word “coronavirus” in it. Another author I kn...
  • Clubhouse for Authors
    05 May 2021 • 2 min read • 1 0
    How authors can leverage the new social platform Clubhouse for visibility and drive more sales. Have you heard about the new social platform called Clubhouse? Have you been thinking about joining and ...
  • The Amazon Super URL
    22 Apr 2021 • 1 min read
    One HUGE mistake I’ve seen so many authors make when linking to their book sales page is linking to the Amazon Super URL. A lot of authors share, email, and tweet the Amazon Super URL without even rea...
  • Author Karma
    01 Apr 2021 • < 1 min read
    My kids are on Spring Break in NY. Basically, this means I have three kids with me at home for a week, so I thought I’d do a simple, short post on how to support your fellow authors. I was astonished ...
  • Thinking Through Self-Publishing Your Book
    18 Mar 2021 • 6 min read
    If you’re reading this newsletter, you’ve probably been thinking about traditional or self-publishing for a while. Do you need a professional edit? A cover designer? What steps should you follow to su...
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