MUSIC x

Bas Grasmayer
Regular insights about the future of music, media & tech. Team: Bas Grasmayer (founder / Tuesday editor), Maarten Walraven (Thursday editor).
Created 21 Dec 2019
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  • ✖ One billion music creators: what does that look like?
    30 Sep 2021 • 3 min read • 1 0
    Making a tune is now as easy as taking a photo and uploading it to Instagram. With its 1 billion monthly active users, Instagram has made photographers out of all us. As phone cameras improved, the In...
  • ✖ Iterative music culture, generative AI and the Web3
    28 Sep 2021 • 2 min read • 1 0
    Hi everyone, Today I’m highlighting two new projects in my feature piece. One is Loot and has nothing to do with music, but it paved the way for a new trend in the web3 where projects are launched as ...
  • ✖️ Livestreaming and the horseless carriage syndrome
    23 Sep 2021 • 4 min read • 3 0
    Livestreaming is a concert without an audience in proximity to the musicians. Marshall McLuhan, in his seminal Understanding Media, argued that humans share an ineptitude in understanding the nature a...
  • ✖️ NFT Avatars and Onboarding Subcultures to the Web3
    21 Sep 2021 • 3 min read • 1 0
    Hi everyone, I’m back from vacation. It’s been lovely meeting some of you in Bologna and at Milan’s Music Innovation Hub. If you’re new to the list: welcome! Lately, I have been thinking a lot about N...
  • ✖ How do you discover new music?
    16 Sep 2021 • 4 min read • 1 0
    In various conversations this past week I’ve been struck by the different ways people discover music. Subsequently I’ve started asking others about their preferred methods and preferred gatekeepers. A...
  • ✖ In the future musicians will be more like Bach than Kanye
    09 Sep 2021 • 3 min read • 3 0
    We’re all full of the new Kanye West record, his open work-in-progress way of putting the record together and, of course, his Donda Stem Player. This will be the future, a future of more transparency ...
  • ✖ Recycle, repackage, remix
    07 Sep 2021 • 2 min read • 2 0
    Hello! My name is Kaitlyn, and I’m pleased to be your guide on this week’s CO:QUO guest edition of MUSIC x. As a collective, CO:QUO attempts to address and challenge status-quos at the intersection of...
  • ✖ What you should learn about the music business today
    02 Sep 2021 • 4 min read
    I’ll be teaching two courses on music business in the upcoming semester at Utrecht University. There’s the usual Don Passman-grounded material in there about rights, labels, contracts, financing, and ...
  • ✖ Post-pandemic music scenes
    31 Aug 2021 • 2 min read • 2 0
    The ingredients of post-pandemic scenes will be an urge to move forward, a nostalgia for what existed before, and the integration of methods of resilience in the new status quo for music. In this post...
  • ✖️ Autonomy on a human scale: cooperatives to DAOs
    26 Aug 2021 • 4 min read • 1 0
    DAOs are hot right now. In the world of blockchains if you bring together a couple of people who share profits, voting rights, or create some form of community it’s almost impossible not to be called ...
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