thinking out loud

Nikita Walia
an exercise in public curiosity. a newsletter about culture, strategy, and the world around us.
Created 07 Oct 2020
  • the novelty formula
    20 Oct 2021 • 2 min read • 2 0
    Innovation, disruption, revolution: all words bandied about too often in the pursuit of creating novelty. Every single week, we’re bombarded by press releases, decks, and briefs that all try to chase ...
  • Say hello to the new BLANK
    24 Sep 2021 • 5 min read • 2 0
    Nearly four years ago, I quit my job over email on a Sunday. Mostly, I was dissatisfied but also, I knew I wanted to do something else. Six months of prerequisite soul searching and somewhat chaotic f...
  • Brand is social, social is brand.
    16 Sep 2021 • 3 min read • 8 0
    “I work in social,” is almost always met with a few reactions: pity, condescension, or apathy. Nearly a decade into social as a profession, it remains one of the most disrespected, misunderstood, and ...
  • Reading List 001 + hey again
    01 Sep 2021 • 3 min read • 1 0
    For as long as I’ve had BLANK, I’ve had a newsletter in some form – whether it’s more of a practical marketing-related newsletter, whether it’s just thoughts like this iteration… it’s always been ther...
  • The New Cultural Operating System
    02 Aug 2021 • 5 min read • 2 0
    It feels tiresome to say that everything is so much all the time, that times are unprecedented, that things are changing. That’s all true – but it’s been said, and said extensively. In this piece, I w...
  • on the creator economy, knowledge workers, and new platforms
    02 Jun 2021 • 16 min read • 1 0
    To say that the last year has shown us the potential of the Internet to lead revolutions and halt them is to say very little at all. Today, I’m excited to share a conversation I had with a peer, Sever...
  • New Gods II – On Selling Out, Believability, and Post-Capitalism
    03 Jan 2021 • 10 min read • 2 0
    Happy New Year! Continuing our dialogue on celebrity culture and influencers, here is the second installment of my conversation with Aloiso Wilmoth and Anastasia Kārkliņa. Read part 1 here. Nikita Wal...
  • New Gods I: Celebrity, cultural imperialism, and the activist influencer
    17 Dec 2020 • 17 min read • 4 0
    The concept of celebrity - and who we choose to idolize, who we ignore, who we lionize, and who we ignore has been on my mind for a few months. There’s no denying that social media has made it easier ...
  • What happens after doom?
    10 Dec 2020 • < 1 min read
    If you’re reading this, you’re a paid subscriber of this newsletter, and I can’t thank you enough for having the faith to sign up so early in the process. I’m currently researching both sleep and emer...
  • what is (brand) purpose, really?
    13 Oct 2020 • 3 min read • 2 0
    In a gross oversimplification of years of pedagogy and theorizing, Jean Baudrillard found that Marxism wasn’t quite enough to critique capitalism – and so he wrote “The Mirror of Production.” In this ...
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