Outside In

Kedar Mehta
Content Curators Par Excellence - Outside In looks to ‘organize, shape and scale’ highly fragmented (and usually solo) efforts by business leaders to synthesize Organizational and Industry Insights that can be used to build and execute a Growth Roadmap
Created 27 Aug 2020
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  • The Chronicles of Alibaba Singles Day – Part 3
    12 Nov 2021 • 7 min read
    The trilogy of the Alibaba Singles Day Chronicles will be completed by Outside In with this 3rd part in the series. You can catch Part 1 here at: Outside In The Chronicles of Alibaba Singles Day - Par...
  • The Chronicles of Alibaba Singles Day – Part 2
    05 Nov 2021 • 4 min read
    This week we follow on from last week’s chronicles on Alibaba Singles Day Part 1: Outside In The Chronicles of Alibaba Singles Day - Part 1 It is Alibaba Singles Day time again on Outside In! I am sur...
  • The Chronicles of Alibaba Singles Day - Part 1
    29 Oct 2021 • 8 min read
    It is Alibaba Singles Day time again on Outside In! I am sure some of you will be excited to read up some more about this ‘global shopping festival’, while some of you will probably go “Not again!” Ye...
  • The 7-Eleven Retail Primer – Part 2
    22 Oct 2021 • 4 min read
    Last week we got a decent glimpse about what makes 7-Eleven click and how there are elements across their value chain which makes them thrive. Here is the post, in case you had missed it: Outside In T...
  • The 7-Eleven Retail Primer – Part 1
    15 Oct 2021 • 7 min read
    7-Eleven – the globally omnipresent retailer – launched in India last week via a partnership with Reliance Retail and there were many hurrahs and kudos all around. Industry folks had discussed their b...
  • Clinics in Malls – Insights from Raffles Medical
    08 Oct 2021 • 3 min read
    Come October 2021, malls have begun to reopen in India with full energy and they are preparing themselves for a successful festive season sale – to make some well-deserved money after dull and challen...
  • Creating Value in a Shopper’s World – The Hershey’s Way
    01 Oct 2021 • 4 min read
    Let’s kick-start the 2nd year of Outside In looking at some global insights and best practices for creating value in a shopper’s world – by picking snippets from Hershey’s popular report by the same n...
  • One Year of “Looking Outside In”
    24 Sep 2021 • 3 min read
    It’s the 1st Anniversary Week of Outside In – this will be the 53rd post of the year! Not bad, eh!? While there was enough confidence that I can do this every week, for a year at least… there’s now re...
  • Social Media Marketing for a QSR Chain
    17 Sep 2021 • 5 min read
    In this edition of Outside In we review a pro-bono assignment that was done for an ex-colleague’s new QSR venture long ago – nearly a decade back. His team had built a centralized cloud kitchen (!) th...
  • Elements of a Functional MarTech Stack
    10 Sep 2021 • 4 min read
    In this edition of Outside In, we try and learn about the “essential” elements of a functional marketing technology (MarTech) stack for consumer-oriented organizations. Obviously, today’s martech land...
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