Startup Myth: "Our product sells itself."29 Sep 2021 • 7 min read • 23 0Myth: Our product will sell itself if we demo it well. Founders and startup operators often say to me, "Our close rate isn't as high as we'd like. Our demos appear to be going well, but a lot of our p...
1 Myth, 1 Home Run & 1 Lesson11 Aug 2021 • 6 min read • 30 1Myth: When writing outbound copy, being formal or professional is helpful. We’ve all seen them: stiff emails dressed up with ‘formal’ or ‘professional’ words. We reach for the Delete button before we’...
Selling Points03 Aug 2021 • < 1 min readWelcome to Selling Points. A place where we'll be discussing sales and other topics. I coach and consult with startups in sales. I will do my best to surface some learnings from my work, and publish t...
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