Selling Points

Paul Gassée
Sales is everywhere — whether you like it or not. Why not learn what it can teach us?
Created 03 Aug 2021
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  • Startup Myth: "Our product sells itself."
    29 Sep 2021 • 7 min read • 23 0
    Myth: Our product will sell itself if we demo it well. Founders and startup operators often say to me, "Our close rate isn't as high as we'd like. Our demos appear to be going well, but a lot of our p...
  • 1 Myth, 1 Home Run & 1 Lesson
    11 Aug 2021 • 6 min read • 30 1
    Myth: When writing outbound copy, being formal or professional is helpful. We’ve all seen them: stiff emails dressed up with ‘formal’ or ‘professional’ words. We reach for the Delete button before we’...
  • Selling Points
    03 Aug 2021 • < 1 min read
    Welcome to Selling Points. A place where we'll be discussing sales and other topics. I coach and consult with startups in sales. I will do my best to surface some learnings from my work, and publish t...
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