Performonks

Rashi Goel
mental models that help marketers do better and be better
Created 07 Jun 2021
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  • Butterfly effect
    01 Apr 2022 7 5
    Ideas that help marketers do better and be better. Subscribe here. Check out my other essays on marketing here. One tiny event can have outsized and non-linear influence on outcomes. This is the “Butt...
  • The time machine in our brains
    14 Mar 2022
    Ideas that help marketers do better and be better. Subscribe here. Check out my essays on marketing here. When Humphrey Bogart says, ‘We’ll always have Paris’. Or when Bhupinder sings ‘Dil dhoonta hai...
  • The Karma of work
    28 Feb 2022 2 0
    Ideas that help marketers do better and be better. Subscribe here. Check out my other long form essays on marketing here. Ever since I realized that writing and drawing are intertwined for me, I have ...
  • Metamorphmagus
    15 Feb 2022 5 3
    Ideas that help marketers do better and be better. Subscribe here. Check out my other long form essays on marketing here. Nymphadora Tonks changing her facial features Harry Potter: "Can you learn how...
  • To change the picture, shift the frame - Part II
    31 Jan 2022 1 0
    Ideas that help marketers do better and be better. Subscribe here. Check out my other essays on marketing here. In Part I, we looked at how good marketers create solutions with framing heuristics in m...
  • To change the picture, shift the frame - Part 1
    15 Jan 2022 5 4
    A newsletter on ideas that help marketers do better and be better. If you like it, you can subscribe. You can read other long form essays on marketing here. Source: Giphy We are in the midst of the th...
  • What I think about writing, when I'm not writing
    01 Jan 2022 1 0
    A newsletter on ideas that help marketers do better and be better. If you like it, you can subscribe. You can read and long form essays on marketing here. Happy New Year to you! Thanks for staying wit...
  • Oddly satisfying is the online equivalent of popping bubble wrap
    15 Dec 2021
    A newsletter on mental models to help marketers do better and be better. If you like it, you can subscribe. You can also find long form essays on ‘how’ and ‘what’ of marketing here. Unless you have be...
  • Memes are cultural artefacts
    01 Dec 2021 3 0
    A newsletter on mental models to help marketers do better and be better. If you like it, you can subscribe. You can also find long form essays on ‘how’ and ‘what’ of marketing here. 1,000 years out, i...
  • Lemonade - Zagging the Insurance Industry Since 2016
    14 Nov 2021
    A newsletter on mental models to help marketers do better and be better. If you like it, you can subscribe. You can also read newsletter archives and long form essays on marketing here. As someone who...
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