Books, Marketing, & More

Allison Pottern Hoch
Taking your writing and publishing journey to the next level with book marketing advice, writing tips, and industry news. Also tea.
Created 11 Sep 2019
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  • Mini-Edition: Curated Bookish Gifts & Giving
    30 Nov 2021 • 3 min read • 1 0
    Photo by Alex Geerts on Unsplash Greetings readers & writers, This weekend was the first night of Hanukkah. While Hanukkah is not nearly the critical holiday that media makes it out to be, it is a lov...
  • Newly Releasing Book Thread: 2021 Gift Edition!
    16 Nov 2021 • < 1 min read • 4 2
    I don’t know about you, but all my family members are getting for the holidays are BOOKS this year (and maybe kitchen gadgets). I may have gone a little crazy between a friend’s Usborne party, a Schol...
  • Re-aligning Expectations + Parenting, NaNoWriMo, Punctuation, & the DOJ v. PRH
    10 Nov 2021 • 4 min read • 2 4
    Greetings readers & writers, Happy National Novel Writing Month to those who are participating! For those unfamiliar, it’s an annual challenge to write 50,000 words in one month (and they have free in...
  • How do you make space for your writing?
    07 Nov 2021 • 1 min read • 2 1
    How are you all doing on this dark Sunday evening? You’ll be getting my regular November newsletter later this week but I wanted to draw extra attention to a class I’m leading next weekend that’s very...
  • Book Marketing Now: Anne Liu Kellor
    26 Oct 2021 • 7 min read • 3 0
    Welcome to Book Marketing Now, a monthly feature of Books, Marketing, & More where I share interviews with writers about their marketing and publishing journey as they share the inside scoop on releas...
  • Favorite Reads of 2021 (early!) + the Book Shortage, Indigenous Indies, Literary Awards
    12 Oct 2021 • 4 min read • 3 1
    Greetings readers & writers, It’s October which, as many of you may know, is being pushed as retail’s “New December.” Book publishing, like most industries right now, is suffering from major supply ch...
  • Book Marketing Now: Rajani LaRocca
    28 Sep 2021 • 6 min read
    Welcome to Book Marketing Now, a monthly feature of Books, Marketing, & More where I share interviews with writers about their marketing and publishing journey as they share the inside scoop on releas...
  • Mini-Edition: Small Rewards & Reminders
    21 Sep 2021 • 1 min read
    Dear readers & writers, I know I know, another email from me? But I wanted to make sure you remembered about the awesome giveaway I’m doing, thanks to Small Beer Press / Book Moon Books. All you have ...
  • GIVEAWAY: Book Moon Book Bundles!
    17 Sep 2021 • < 1 min read • 2 6
    Remember I said there’d be giveaways? It’s my birthday season and in true hobbit style, I come bearing gifts! Small Beer Press is my favorite small press; I have loved so many of the books they’ve pub...
  • Building worlds to reach readers + Libraries, Writing Advice, Publishing Tools & News
    15 Sep 2021 • 4 min read • 2 1
    Greetings readers & writers, “I thought the author did a great job building this world.” “I don’t think the world-building feels quite accessible and clear enough.” “This is a really fascinating, vivi...
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