My Two Cents on Programmatic

Wayne Blodwell
My two cents on the weeks programmatic news
Created 01 Jul 2021
  • The messy meso
    16 Sep 2021 • 1 min read
    The messy meso I was on a call last week and someone mentioned (when describing their desired media strategy) about marrying the macro and micro. Something I think about a lot. This is Meso. Meso is l...
  • Attention as a metric
    02 Sep 2021 • 1 min read
    Attention as a metric I recently recorded an episode of The AdPod with the indomitable Mike Follett, Managing Director at eye-tracking company Lumen, which can be found here - Attention as a metric - ...
  • Curation
    27 Aug 2021 • < 1 min read
    Curation If you’re a buyer who relies on open marketplace (OMP), you’re an idiot. The reality is you need to understand what apps/pubs you want to buy and how to access them. Publishers are moving awa...
  • AdTech. AdTech. AdTech.
    12 Aug 2021 • 3 min read
    Bob Hoffman once wrote – “Adtech has proven to be an utter disaster. Unless you are Google, Facebook, or WPP, adtech is a monstrosity that is stealing your money, harming your business, threatening yo...
  • August & Media Planning
    05 Aug 2021 • 1 min read
    August August has always been a weird month for me, maybe it’s because my birthday starts it off on the `1st (subtle hint for bday messages), or because I have many family anniversaries (good & bad) t...
  • Data Transformation & The Privacy Sandbox
    28 Jul 2021 • 1 min read
    Data Transformation I recorded a podcast this week with the brilliant Lara Izlan from ITV about data transformation. It was really good to step back and think about what data transformation is and how...
  • Xandr & Mediapalooza Dropouts
    22 Jul 2021 • 1 min read
    Xandr up for sale Sara Fischer at Axios reported on Monday that AT&T are attempting to sell its AdTech arm, Xandr. I’ll spare you of the history of Appnexus>Xandr and the leadership changes they’ve in...
  • AdTechpalooza and positive-sum thinking
    13 Jul 2021 • 2 min read
    I shared my first longer form (reading time is like 3 minutes) article in a while this week about the volume of AdTech reviews currently happening. Check it out here -
  • The Trade Desk - OPEN for business
    09 Jul 2021 • 1 min read
    Many are suggesting that the future of the ad-funded internet is a series of walled gardens - thankfully, the CEO of a $36bn adtech company disagrees. The man, the myth, the adtech legend; Mr Jeff Gre...
  • Why offer my two cents on programmatic?
    01 Jul 2021 • < 1 min read
    Programmatic advertising is fast-moving (genuinely difficult to keep up!) which is either annoying or exciting, depending on which way you look at it. There are a gazillion press releases and stories ...
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