Analog Marketing Newsletter

Richard Dedor
Weekly insights from a leading marketing expert
Created 15 Jun 2021
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  • Ensure a Quality Customer Experience
    14 Dec 2021 • 1 min read
    Stat +24% Selling higher education is really hard. I say that because unless you’re the “best” or fall into the Ivy group, a college is a college. Of course there is some nuance on the edges, but high...
  • Embrace the Unknown
    07 Dec 2021 • 2 min read • 1 0
    Stat -28.3% According to an article in the New York Times, Americans are sitting on a mountain of cash; $2.3 trillion more in savings in the last 19 months than would have been expected in the pre-pan...
  • Virtual Reigns Supreme
    30 Nov 2021 • 1 min read
    Stat: 58% It comes as no surprise that the use of virtual events increased over the last two years as a marketing strategy. And while it remains to be seen how these events evolve in a post-COVID worl...
  • Loyalty is Earned
    16 Nov 2021 • 2 min read
    Hi friends, this week’s newsletter is coming to you from Budapest! I’m out for the week, so we will be skipping (my first miss!) next week’s edition. Have a wonderful Thanksgiving holiday, whatever yo...
  • What's in a CMO?
    09 Nov 2021 • 2 min read
    Stat: 48M, 200M, 740M Marketing is the ultimate dance. You have to know your customers; what drives them, what motivates them, their hopes, their fears, where they have been and where they want to go....
  • A Meta View
    02 Nov 2021 • 1 min read
    Sorry for the delay in getting this to you … went to bed last night feeling under the weather and just trying to take it easy today. Stat: $56 Million We have all heard of CarMax. But did you know tha...
  • Short & Sweet; Slow & Steady
    26 Oct 2021 • 1 min read
    Stat +23% Snap recently released their latest quarterly report and *mostly all good news on their report. First, the bad*. In their most recent financial report, Snap said their revenue was up 57% yea...
  • Strategy + Creative Does, in Fact, Work
    19 Oct 2021 • 1 min read
    Stat +29 Pts. Let me say it: strategic thinking and creative does go together. According to Snap, Hershey’s recently ran a campaign for REESE’S (full disclosure: these may be my favorite candy) which ...
  • How to build a connection with your audience
    12 Oct 2021 • 1 min read
    Stat: Weeks/Months vs. Days/Week Fred Wilson of AVC.com recently wrote about how venture capital has changed from weeks and months to make a decision down to days or maybe a week or two. So, what’s th...
  • How people engage online is changing. Or is it?
    05 Oct 2021 • 1 min read
    Stat: $3B That’s the amount that marketing agency Tinuiti plans to spend this year in advertising for their clients. And they plan to spend 39% more on Facebook this year than last. The increase is in...
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