Bottom Up by David Sacks

David Sacks
Playbooks for bottom-up SaaS and the craft of company-building.
Created 03 Sep 2020
  • The SaaS Metrics That Matter
    18 Oct 2021 • 6 min read • 79 8
    One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter. This post breaks down those key performance indicators (KPIs), and provides the be...
  • The SaaS Org Chart
    23 Jul 2021 • 3 min read • 109 27
    You’re the founder of a nicely growing SaaS startup which has just raised a Series A, Series B, or Series C funding round. You need to hire rapidly to seize the opportunity. But how much should you hi...
  • The SaaS Board Meeting
    04 Mar 2021 • 7 min read • 76 3
    Soon after a startup raises its Series A round, it begins to have board meetings for the first time, and I’m often asked what the agenda and format should be. This post describes my recommendations fo...
  • Why We Invested in Scratchpad
    03 Feb 2021 • 1 min read • 30 6
    Today Craft Ventures is excited to announce that we are leading the $13M Series A in Scratchpad, and I will be joining the board. Scratchpad is a workspace for sales teams as well as others in revenue...
  • Individuals or Teams: Who’s the Better Customer for SaaS Products?
    08 Dec 2020 • 4 min read • 77 6
    A common dilemma for SaaS founders is whether to focus on individual users or teams as the primary customer. This decision has important implications for pricing and packaging as well as product desig...
  • Simple Math to Set Up a Sales Team
    01 Dec 2020 • 8 min read • 87 16
    Let’s say you're a SaaS founder who’s looking to build a sales team for the first time. How do you structure quotas and compensation for the initial sales reps and their manager? Oftentimes, the bigge...
  • Measuring SaaS Engagement
    23 Nov 2020 • 3 min read • 56 4
    Traditionally a consumer metric, user engagement has taken on new relevance for SaaS startups. Free trials or freemium users are more likely to convert to paid accounts when they have high engagement....
  • Product First
    14 Sep 2020 • 4 min read • 79 1
    In the business-school case study, the startup always begins with a brilliant insight. The founders perceive a gap in the market relative to incumbents, then build a product to fill it. It’s all very ...
  • Your Startup Is a Movement
    08 Sep 2020 • 9 min read • 170 17
    During this campaign season, many of us are reflecting on how change is created and political movements take hold. There is an analogue between grassroots politics and startup evangelism. The best fou...
  • The Cadence
    01 Jul 2020 • 12 min read • 42 2
    Let’s face it: most startups are a shitshow. Perhaps the most pervasive problem afflicting venture-backed startups, once they achieve a basic level of product-market fit, is managing the organizationa...
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