SEO & Things

Tassie Devil
Using technology and leverage to rank your company at the top of Google. Gradatim Ferociter
Created 28 Feb 2021
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  • How search engines rank pages
    04 Oct 2021 • 6 min read
    Search engines rank websites based on the classification of queries. They assign context and determine which signals are the most important. As SEO professionals, we often think about how to rank page...
  • How do search engine algorithms work?
    03 Oct 2021 • 4 min read
    This is an opaque topic that we hope to illuminate and make accessible to non-technical readers. There's a point that's important to keep in mind, and it is as simple as this: there is a hierarchy to ...
  • How do search engines render pages on the web?
    02 Oct 2021 • 3 min read
    While it's easy to focus only on indexing, it's only half the equation. Indexing generally looks like this: Crawler finds a page through a sitemap or general crawling, then visits that specific page C...
  • How Do Search Engines Crawl & Index
    27 Sep 2021 • 3 min read
    In this section, you'll uncover how search engines obtain and sort information from websites. You'll also learn how you can help search engines prioritize your new content faster than your competitors...
  • How Search Engines Work
    26 Sep 2021 • 2 min read
    If you're ready to optimize your site correctly and find success with your business, it's crucial that you understand precisely how search engines work. Search engines rule the internet. From your nig...
  • Chapter 9: New Opportunities
    16 Sep 2021 • 2 min read
    Technology advances at a pace that is beyond comprehension. This means that the techniques and verticals used in traditional SEO are changing as well. It's important to be at least familiar with these...
  • Chapter 8: Search Penalties
    16 Sep 2021 • 2 min read
    You might have heard the phrase "black-hat SEO" before. This refers to tactics that are not allowed by Google and are considered nefarious. Getting caught using these tactics in organic traffic genera...
  • Chapter 7: Personalization
    16 Sep 2021 • 3 min read
    Not all search queries are built the same. You know those cookie warnings you get when going into a website? Cookies are bits of information stored about your behavior on that website. Companies use t...
  • Chapter 6: Link Building
    12 Sep 2021 • 2 min read
    This is one of the most well-known off-page ranking elements used by search engines. It was also one of the first major factors used to rank pages in search engines. Links were first used as a method ...
  • Chapter 5: Building Trust and Authority
    12 Sep 2021 • 1 min read
    This can be a difficult topic to discuss since it's hard to objectively define trust and authority. With that said, we will discuss several elements that will give you an increased chance at credibili...
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