Tom Critchlow
SEO x Business
Created 13 Jan 2021
  • Agency SEO Careers in a Commoditized Market
    16 Dec 2021 • 6 min read • 5 0
    Hi again, I know I just sent part 2 of this series yesterday but this is a natural continuation of the idea that SEO is becoming commoditized. It’s the last SEO MBA email of 2021. See you again in 202...
  • Unbundled & Commoditized: The future of SEO careers?
    15 Dec 2021 • 6 min read • 7 1
    Welcome back to the SEO MBA. This is part 2 of a mini series on SEO careers. In part 1 we looked at senior career progression and why there are no VP SEO jobs. In this piece we’re going to explore som...
  • Why there are no VP SEO jobs
    07 Dec 2021 • 6 min read • 9 0
    This is the SEO MBA newsletter - a free newsletter exploring business, leadership and consulting skills for SEO professionals by me, Tom Critchlow. I’ve been having a lot of conversations with agency ...
  • Advocating for Expanding Your SEO Team
    22 Nov 2021 • 4 min read
    Sales of the SEO MBA course are still going strong! It’s especially exciting to see agencies and in-house teams purchase access for their whole team. If you’re interested in getting access for 5+ peop...
  • Nerding out on Nerdwallet
    10 Nov 2021 • 12 min read • 5 0
    Phew. Last week I opened up enrollment for the SEO MBA course on executive presence. Thank you to everyone who supported this launch and helped spread the word. Truly, thank you. Now, on to the regula...
  • Enroll Today: The SEO MBA course on Executive Presence
    03 Nov 2021 • 1 min read • 2 0
    Hi, I’m Tom. Over the last 15 years I’ve worn many hats - working in-house, at agencies and now as an independent consultant. In the last two years I’ve worked directly with the C-suite for large orga...
  • The SEO MBA course launches next week
    25 Oct 2021 • 4 min read • 5 4
    The most precise thing I can say about the making of syllabi is this: a syllabus should in essence be a manifesto. It is a tattered flag that you wave. When a few sad souls have been drawn to you, the...
  • Are you making SEO Strategically Important?
    13 Oct 2021 • 4 min read • 5 0
    Lights! Camera! …. action? I’ve got the setup ready to go and I’m recording course videos this week and next so we’re getting very close to launching the course. I feel excited and terrified all at on...
  • Using Surveys to Increase Executive Buy-in
    29 Sep 2021 • 4 min read • 5 0
    This is the SEO MBA - a newsletter exploring leadership & business skills for SEO professionals. I’m half way through the second course beta and I just bought a yeti mic! Next I’m researching cameras ...
  • Your boss cares about reporting more than you do
    16 Sep 2021 • 6 min read • 6 3
    Welcome back to another SEO MBA email - an email newsletter all about leadership, management and consulting skills for SEO professionals. Thanks for all the interest in the course beta - we were way o...
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