Sparrow One

Sparrow Digital Holdings, LLC
The one thing not to miss every week
Created 28 Apr 2020
  • ‘Exclusivity’ in an age of abundance
    19 Nov 2021 • 5 min read • 3 0
    During the Summer Olympics in Tokyo, Visa’s global sponsorship deal made it the exclusive payment technology partner and the only card accepted at the Olympic and Paralympic Games. It’s actually not a...
  • The shopping-holiday season
    12 Nov 2021 • 7 min read • 4 0
    We have seen an interesting phenomenon in the past few years with the globalization of the internet: It’s gotten harder and harder to tell whether someone’s clean, minimalist kitchen is in Australia o...
  • The Blockbuster late fees of ad tech
    05 Nov 2021 • 6 min read • 3 0
    By the time Blockbuster closed the last of its video-rental stores in 2014, its main competitor Netflix had amassed 57.4 million members and was generating $5.5 billion in annual revenue. For Blockbus...
  • Mitigating the Great Resignation
    22 Oct 2021 • 9 min read • 5 0
    Have you been thinking about leaving your job? Perhaps you’ve already resigned and moved on to different pastures. You wouldn’t be alone: Across the US, at least 2.5 million people have quit each mont...
  • The Dotdash- Meredith marriage
    15 Oct 2021 • 13 min read • 3 0
    Media businesses used to have a simple formula: Grow the number of subscribers, readers, viewers, etc. reliably and you’ll grow your advertising revenue equally reliably. The relationship between audi...
  • Facebook’s no good, very bad week
    08 Oct 2021 • 7 min read • 4 0
    Facebook has had an eventful week. First, there was the whistleblower interview that aired on “60 Minutes” on broadcast TV on Sunday. A multi-hour global service outage on Monday cost the company as m...
  • The Emperor has no clothes
    01 Oct 2021 • 8 min read • 5 0
    By now, you probably know more than you've ever wanted to about Ozy Media. That probably wasn’t the case a week ago, when we would have guessed that few industry people knew much about Ozy before Ben ...
  • Revisiting the three critical roles every company needs
    24 Sep 2021 • 8 min read • 2 0
    September is usually the time of year when companies write, debate, adjust, and approve their budgeting and hiring plans for the following year. For team leaders, this follows months of tailoring thei...
  • Help, my phone is listening to me!
    17 Sep 2021 • 7 min read • 4 0
    Consumers have long theorized that our devices are eavesdropping on us. From Apple transcribing audio recordings of Siri users to Amazon Alexa recording and storing the things you say — whether it's d...
  • Why CMO tenures continue to shorten
    10 Sep 2021 • 8 min read • 3 0
    We can’t help but pity the misunderstood CMO. Today’s chief marketing officers find themselves in highly visible roles that are rapidly changing yet too often ill-defined. The length of their tenures ...
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