Startup Business Tips 🛠️

Alexander Estner
A free bi-weekly newsletter for founders & early-stage startups. Only hands-on business tips straight to your inbox 🚀 .
Created 07 Oct 2021
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  • How to create a powerful ideal customer profile (ICP)
    01 Dec 2021 • 5 min read
    In a lot of my previous articles (e.g. How to grow from 10 to 100 paying customers or Create a powerful go-to-market strategy), I wrote about your ideal customer profile (ICP). Your ICP is a core elem...
  • How to grow from 10 to 100 paying customers
    16 Nov 2021 • 6 min read
    If you have your first 10 customers, congratulations! But now, if you want to grow beyond your initial 10 customers, you need to shift gears. The first step, I would highly recommend you to divide you...
  • 8 steps for creating your powerful go-to-market strategy
    09 Nov 2021 • 7 min read
    Less than 5% of startups exceed the seed stage. That means 95% of all startups fail. We as founders can do an amazing job in building a product, have great ads and social media profiles, an awesome lo...
  • How to validate your idea before building your product, wasting money and time
    03 Nov 2021 • 6 min read • 1 0
    In today's article, we will cover the topic of how you can validate your business idea BEFORE you start building your product and wasting lots of time and money. Validating your business idea means, d...
  • 12 Organic B2B Growth Marketing Strategies for your startup
    26 Oct 2021 • 5 min read
    In today's blog, I will share with you 12 organic B2B growth marketing strategies that bring traction for your startup. While using paid advertisements (e.g. Google Ads, Facebook Ads..) is great for d...
  • 10 Landing page tips to increase your conversion (SaaS)
    19 Oct 2021 • 4 min read • 0 2
    In this article, I will share with you 10 hands-on tips for your (SaaS) landing page. Why is a landing page relevant? 🛬 For every early-stage startup having a great landing page is crucial. After tal...
  • 10 hands-on tips for SaaS pricing
    12 Oct 2021 • 4 min read
    In today's article, I will share with you 10 hands-on tips for your SaaS pricing. Why does the right pricing strategy matter? The right pricing strategy directly affects conversion rates, revenue, chu...
  • Best Tools for Start-Ups and Digital Creators
    11 Oct 2021 • 1 min read • 1 0
    💭 Why I've written this blog post Quite frequently my friends, colleagues, mentees, and customers are asking me the same one question: 'What digital tools and software solutions do you highly recomme...
  • 7 Bad Signs of a wrong first Sales Rep
    09 Oct 2021 • 1 min read
    Most SaaS-founders close their first paying customers themselves, which is definitely the right way to go (Check out: 8 Tips: How to get your first 10 paying customers). When you hit the first sign of...
  • 8 Tips: How to get your first 10 paid customers (B2B SaaS)
    07 Oct 2021 • 3 min read
    In this blog article, we will cover the most important steps for SaaS founders to win the first 10 paying customers. So in case you are an early-stage start-up founder and face the challenge of how yo...
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