Alex Morris
Stolen and found bits and pieces adjacent to advertising. Sometimes accompanied by an original thought. More frequently by opinion. There will almost certainly be typos.
Created 02 Dec 2020
    19 Nov 2021 • 2 min read
    New format is a go: Image. Text. Image. Text. Image Text. …. Monster. Self Portrait of an artist /// Something I’m excited about: I have some thoughts about trends that are going to be featured in Mat...
    12 Nov 2021 • 2 min read
    Brands be like.. “psst! hey kids, wanna buy some ~c u l t u r e~ ?” /// Here are the 7 tenets of my agency that doesn’t exist yet: Speculation Illusion Access Experimentation Novelty Focus Bail money ...
    04 Nov 2021 • 3 min read
    We’re all going to be little robot fetus batteries in no time. I’m going to play with format a bit this week. Something a little less organized but possibly easier to read as a result? I dunno, we’ll ...
    21 Oct 2021 • 2 min read • 2 0
    *Rubber Ducking* For anyone who knows me, you’ve probably heard me talk about this before. Software engineers have an exercise they do when they are stuck and can’t quite figure out the problem. It’s ...
    15 Oct 2021 • < 1 min read • 2 0
    /// I often think about how different it is for kids today to grow up with constant documentation of their lives. I don’t know if it’s a bad thing, but I can’t imagine having access to thousands of ph...
  • Strat_Scraps v47
    08 Oct 2021 • 1 min read • 4 0
    Yum. It shouldn’t come as surprise that I’ve always loved print as a medium. So the following thought is possibly biased… There has been a lot of talk around how to build office culture in a WFH world...
    01 Oct 2021 • 1 min read • 4 0
    /// Happy Fat bear week /// Three fundamental questions to any brief: 1. Brand share or market growth? 2. Current or new users? 3. Brand or product start point? Thank you Dave Trott BOOKS Brand Thinki...
    23 Sep 2021 • 1 min read • 2 0
    /// Hot take: DTC is overhyped. Let me explain. Nike Direct, is often cited as an example of dtc success– they made 66% of revenue from direct sales last year. …Yet it had a negative result on margins...
    17 Sep 2021 • 2 min read • 2 0
    If anyone can tell me where I can find this watch, I’ll be forever grateful. Time is a construct “Human cultural advancement really began when people went from producing enough to survive vs producing...
    12 Sep 2021 • 2 min read • 3 0
    I’ve always been a big advocate of trusting you gut. However, I think there are two important caveats to this. Trust gut reactions. Not gut thoughts. The difference is a reaction is primal. Gut though...
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