Peter Spear
A Friday morning newsletter on human understanding in business gathered by Peter Spear
Created 21 Jul 2019
  • The week of September 27th
    01 Oct 2021 • < 1 min read
    Be more Country Above, Richard Huntington on real emotional connection. Also, Ludwig Yeetgenstein on nameless feelings, or vibes. And, Michelle Wiles on the return of brand. Ted Lasso Above, David Alt...
  • The week of September 21st
    24 Sep 2021 • < 1 min read
    Immaterial World Above, Virginia Heffernan on influencers, symbolic analysts and turbo-capitalism. Also, Lora Kelly on Dunkin’ World. Concreteness Above, Jonah Berger on the power of concrete language...
  • The week of September 13th
    17 Sep 2021 • < 1 min read
    Social animals Above, Mikkel Krenchel on putting the social back into social science research. Also, Maria Tatar on the subversive power of gossip. An embarassment of data Above, Cyril Maury on the ne...
  • The week of September 6th
    10 Sep 2021 • < 1 min read
    Awkwardness Above, Layla Shea on uncomfortable situations in research. Also, Jesse Damiani on boredom. And, Agnieszka Wykowska on the robot gaze. The cliche Above, Yohei Igarashi on oral formulas. Als...
  • The week of August 30th
    03 Sep 2021 • < 1 min read
    Copy! Above, Alex Bentley, Mark Earls & Michael J O’Brien on copying as a good bet. Also, Faris Yakob on brand characters. Emergentism Above, Meghan O’Gieblyn on robots as machines of loving grace. Al...
  • The week of August 23rd
    27 Aug 2021 • < 1 min read
    Rethinking the brain Above, Jordana Cepelewicz on correcting neuroscience. Also, Gretchen McCulloch & Lauren Gawne on theory of mind and gossip. We need wonder Above, David P Fessell & Karen Reivich o...
  • The week of August 16th
    20 Aug 2021 • < 1 min read
    Communal surrender Above, Oliver Burkeman on the social benefits of nationwide vacation. Also, Debra Judge Silber on the Adirondack chair. Dreaming Above, Sidarta Ribeiro on the cultural history of dr...
  • The week of August 9th
    13 Aug 2021 • < 1 min read
    On empathy Above, Susan Lanzoni on the aesthetic appreciation of the other. And, Ray Poynter on the five uses of market research. Against meaning Above, Bob Hoffman on familiarity over meaning. Also, ...
  • The week of August 1st
    06 Aug 2021 • < 1 min read
    Headless brands Above, Zoe Scaman on headless brands and Bored Apes. Also, Fadeke Adegbuyi on parasocial relationships. And, Taylor Lorenz on F**YouPayMe. The big question Above, Mark Ritson has the d...
  • The week of July 26th
    30 Jul 2021 • < 1 min read
    Rational branding Above, Helen Edwards on rational (over emotional) branding. Also, Mark Ritson on Tiffany’s rebrand. On Imagination Also, Nadine Dijkstra on imagination and reality being the same thi...
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