The CMO Journal, by Sairam Krishnan

Sairam Krishnan
Your SaaS marketing handbook. One original essay every week on marketing and strategy
Created 23 Mar 2020
  • Why Indian SaaS products fail (And how to win!)
    22 Dec 2021 • 2 min read • 3 0
    A couple of weeks ago, I recorded this video podcast with Abhinav Arora, co-founder and CMO of Scenes, a young startup building a DIY Discord for businesses. And though I’m annoyed at a couple of thin...
  • The CMO Journal's 2021-in-review
    14 Dec 2021 • 3 min read • 2 0
    This is the 89th dispatch of The CMO Journal, the 44th this year. I’ve been writing it for almost 2 years now, and I intend to continue. It’s become one of the most fulfilling things I’ve ever done, a...
  • What I learnt from a year at a VC firm
    08 Dec 2021 • 5 min read • 12 0
    I completed my first year at Accel India last week. I joined the firm as the first wave of the pandemic waned, was working when the second wave crashed into us, and am starting my second year when a n...
  • The three principles of epic content marketing
    28 Nov 2021 • 3 min read • 7 0
    Content marketing takes time, and that’s one of the first things a practitioner needs to understand. The second thing is that the stakes for what is good content are constantly being raised. Add those...
  • How to stand out with signalling
    21 Nov 2021 • 6 min read • 8 0
    Last week I spoke at Paperflite’s UNMUTE, an online conference with the theme of telling marketing’s untold stories. This invite was something particularly important to me as I got to share the stage ...
  • The startup founder's guide to marketing narrative
    14 Nov 2021 • 4 min read • 3 0
    This tweet from Brian Chesky appeared on my timeline a few days ago. Brian Chesky @bchesky 1. I think we’re on the verge of a revolution in travel November 9th 20211,288 Retweets8,096 Likes The thread...
  • How SuperOps built a media company for its niche
    27 Oct 2021 • 3 min read • 3 0
    Last week, I wrote a story on USPL’s CEO Anjana Reddy for Nucleus, the Atoms blog. The way I concluded is something I hoped readers would pay attention to. From the blog: Anjana has been handling the ...
  • Simplicity as marketing strategy
    17 Oct 2021 • 3 min read • 7 0
    "..simplicity is the defining feature of science. Alchemists were great experimenters, astrologers can do maths, and philosophers are great at logic. But only science insists on simplicity. Many advan...
  • What is the thing only you can do?
    07 Oct 2021 • 2 min read • 12 0
    I’ve been thinking about categories lately. They make decision making easier, and helps customers situate you in their minds, so they can compare and choose. This works for human resources as much as ...
  • How to pitch an idea to your company
    02 Oct 2021 • 3 min read • 5 0
    Ideas are precious little things. They are at the heart of everything creative. Anything, everything starts with an idea. It’s the same with large projects at organisations. These projects can make yo...
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