The Rebooting

Brian Morrissey
What comes next in media
Created 21 Sep 2020
  • The dangers of morality plays
    20 Oct 2021 • 6 min read • 11 3
    Welcome to new subscribers. For those new to The Rebooting, I write each week about building sustainable media businesses, drawing on my own experience of nearly a decade as president and editor-in-ch...
  • A year of The Rebooting and what’s next
    13 Oct 2021 • 12 min read • 18 4
    Welcome to this week’s issue of The Rebooting. This week, I’m reviewing progress made in the first year of The Rebooting -- and ahead to my plans for what this can become over time. As always, I appre...
  • ‘Grab ‘em by the pageviews’: Growth hacking to nowhere
    06 Oct 2021 • 7 min read • 13 0
    Welcome to The Rebooting, especially new subscribers. I always like to hear from readers -- I spoke to several this week -- so feel free to email me with any thoughts or feedback:
  • The media business has a bigger Ozy problem
    29 Sep 2021 • 7 min read • 30 6
    Welcome to the 500-odd new subscribers to The Rebooting. Thanks to Ben Smith allowing me to weigh in on the batshit crazy Ozy Media story. If you haven’t read it already, read it for the incredible de...
  • Rethinking growth
    22 Sep 2021 • 9 min read • 8 1
    Congrats to my longtime former colleagues Shareen Pathak and Jack Marshall for the launch of Toolkits, a much needed hybrid of an information service and consultancy for those building sustainable med...
  • The creator economy’s infrastructure problem
    15 Sep 2021 • 5 min read • 11 0
    Welcome to this week’s issue of The Rebooting, written from a freezing hotel lobby in New York, where I came to moderate a panel at the Business of Home’s Future of Home event. Thanks to Julia Noran a...
  • Context matters
    08 Sep 2021 • 4 min read • 7 0
    The last 18 months have made most of us expert at adapting. There’s been no choice. I’ve found this newfound muscle to be very useful. When things go wrong now, I am more likely to shrug and adjust. T...
  • Politico and the allure of the prosumer model
    01 Sep 2021 • 5 min read • 9 1
    Labor Day weekend is typically when people flee to the beach, but since I live at the beach now, I’m trying a different approach. I’m heading to Kyiv, Ukraine, where I’ll be speaking at the Mezhyhirya...
  • What CEOs often get wrong
    25 Aug 2021 • 4 min read • 14 0
    I want to welcome new subscribers this week from Paul Wright’s journalism class at Indiana University. I’m glad you’re interested in journalism. Despite all the moaning and the real business challenge...
  • The limits of data
    18 Aug 2021 • 3 min read • 8 0
    Welcome to another August edition of The Rebooting, written this week back in New York. I haven’t returned in a few months. It’s nice to be back and have a break from Miami’s August heat, which I comp...
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