Today in Digital Marketing

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Created 03 Feb 2021
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  • 4,600 Research Studies vs. 1 TikTok'er
    24 Sep 2021 • 5 min read
    FRIDAY QUIZ: Will "Related Links" Hurt Your SEO? When it comes to SEO, one of the things Google's search algorithm likes is stability — pages at the same URL, content that doesn't change. So what abou...
  • You Suck (and 20 Other Reasons Facebook Isn't Showing Your Content)
    23 Sep 2021 • < 1 min read
    FACEBOOK: What Gets Killed in the News Feed Social media community managers pay close attention to content algorithms — or, at least, they should — because those algorithms determine what makes it to ...
  • Facebook: "We Can't See 15% of Your Conversions"
    22 Sep 2021 • < 1 min read
    COOKIEPOCALYPSE: How iOS 14.5 Has Changed Facebook Ads Nobody knew how Apple's big change to tracking would affect digital ad campaigns — now, we have some numbers, direct from Facebook itself. A bit ...
  • How Long Will Digital Agency Offices Stay Empty?
    21 Sep 2021 • < 1 min read
    AGENCIES: Who's Giving Up Their Offices? It's been a rough few months for marketing agencies. Besides the usual — social ad campaigns all messed up because of Apple's restrictions, gearing up for the ...
  • The Secret Recipes of Social Algorithms
    20 Sep 2021 • < 1 min read
    ALGORITHMS: YouTube's Secret Blend of Code and Spices His name is Joe Ledington. He's 67-year-old, a retired American teacher. Lives in the same house he grew up in — just outside Corbin, a little tow...
  • Premium Exclusive: Preparing for iOS 15
    18 Sep 2021 • < 1 min read • 1 0
    In this Premium Newsletter exclusive, my conversation with Greg Zakowicz from Omnisend about how the release of iOS 15 will affect digital marketing. First, here’s the opening of his great piece in Ma...
  • Don't Underestimate a Man With a Plan, and a Beer in One Hand.
    17 Sep 2021 • 7 min read
    WE'RE LOOKING FOR HELP! We're on the hunt for an Associate Producer to work on scripting, promotion, newsletter publication, and maybe even sitting in for me on the podcast when I'm out of town. If th...
  • Why You May Need to Start a WhatsApp Account Soon
    16 Sep 2021 • < 1 min read
    WE'RE LOOKING FOR HELP! We're on the hunt for an Associate Producer to work on scripting, promotion, newsletter publication, and maybe even sitting in for me on the podcast when I'm out of town. If th...
  • How DTC Brands Are Handling the Cookiepocalypse
    15 Sep 2021 • < 1 min read
    COOKIEPOCALYPSE: Nobody Has It Figured Out We all knew it'd be bad. From the moment Apple announced they were going to ask each user of each app whether that app could track their online movement, we ...
  • Facebook Want to Give Your Business Cash (Fee: 1%)
    14 Sep 2021 • < 1 min read
    RETAIL: Consumer Confidence Falling Let's start with the bad news. This might be a harder holiday season for bricks-and-mortar stores than we first thought. In the last month or so, we've seen studies...
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