Normcore Tech

Vicki Boykis
A newsletter about making tech less sexy, more boring, and anything adjacent to tech that the mainstream media isn't covering.
Created 20 May 2019
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  • Scaling Normcore way down
    11 Jul 2021 • 2 min read • 28 8
    Goodbye on the Mersey, James Tissot, 1881 Hello friends! As you might have guessed from my four-month absence, I can no longer continue writing Normcore on a regular basis. A confluence of things has ...
  • The luxury of length
    14 Mar 2021 • 1 min read • 17 2
    Hi Friends, It’s been a while since my last post, almost a month, as the dashboard shows. But it’s not like I haven’t been thinking about it.I’ve been meaning to write a good long post for the past mo...
  • The last miles and miles of the vaccine
    11 Feb 2021 • 10 min read • 7 7
    The Doctor’s Waiting Room, Makovsky, 1870 Hey, your friendly neighborhood COVID CEO here, popping in with the latest news from my board room. Almost five years ago, I wrote about how tech, as an indus...
  • Diamond hands, when memes became power ✋💎🤚
    04 Feb 2021 • 8 min read • 8 0
    Detail from Mary I by Hans Eworth, 1520 A few months ago, my corner of the internet was completely fixated on Four Seasons Total Landscaping, the small yard services company in my home city of Philade...
  • The blank slate in your hands
    27 Jan 2021 • 4 min read • 4 0
    A couple of housekeeping things: I’ve been pretty busy lately! I gave a keynote at RStudio’s 2021 Conference. You can find all the slides here and it’ll be up on RStudio shortly! Vicki Boykis @vboykis...
  • Containerized
    13 Jan 2021 • 6 min read • 14 2
    Vanity Box, Kasimir Malevich Happy New Year, Normcore Readers! Here’s to a happier, and most important, healthier 2021. “That’s it”, my husband said, as I unpacked a box of kipple from Amazon, to reve...
  • A winter's tale for the end of the year
    22 Dec 2020 • 6 min read • 14 1
    Winter Forest, Ivan Shishkin Some time ago, on a dark snowy winter’s night, in a land far from here, four Councilors to the Emperor stood together huddled in the cold at the foot of an immense mountai...
  • My Hero's Journey to Peloton
    17 Dec 2020 • 5 min read • 17 1
    Le cirque: Acrobate à la bicyclette, Bernard Buffet 1955 Early last year, the face of an extremely terrified woman looked at me through the small window of the YouTube app on my phone. “Help me,” she ...
  • The rules of the game
    02 Dec 2020 • 4 min read • 13 2
    Playing Chess, Wilhelm Kotarbinski My husband and I have finally started watching Queen’s Gambit on Netflix, making us officially the last people on the face of this earth to do so. It’s amazing what ...
  • Ad block and you don't stop
    23 Nov 2020 • 10 min read • 9 7
    Art: Advertisement for Pope Manufacturing Co., "We are Having a Heavenly Time" Cassius Marcellus Coolidge, 1890 Something I worry about a lot is that I don’t understand how the internet works. And by ...