WTF is SEO?

WTF is SEO?
Making sense of SEO for news publishers.
Created 01 Feb 2021
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  • Ask a News SEO: What do you wish you knew about search on day one?
    29 Nov 2021 • 6 min read
    Hello and welcome back! Greetings from Toronto where the first snowfall of the season arrived this weekend. The city is picturesque, the streets are extremely slippery, and the extra hot lattes are a ...
  • Google Search Console: Five tips for publishers
    22 Nov 2021 • 7 min read
    Happy Monday, friends! It’s Shelby here this week, about to take you through five different ways you can use the very free and very versatile tool, Google Search Console. Before we get to it, a few qu...
  • 5 types of schema for news
    15 Nov 2021 • 8 min read
    Hello and welcome back! This week, it’s Jessie, back from the emotional brink of the ten-minute version of All Too Well (Taylor’s version). A dream – a thrill! – to revisit the album that first made m...
  • Ask a news SEO: How do you advocate for search in your newsroom?
    08 Nov 2021 • 5 min read • 2 0
    Hello and welcome back! We hope you are enjoying early November, that time when the sun still deigns to grace us with its presence for at least part of the day. Here’s to getting out for the last few ...
  • What we learned at NESS, the first-ever news SEO conference
    02 Nov 2021 • 7 min read
    Hello and welcome back! This week, it’s Jessie and Shelby – a rare dual appearance! – back from the first-ever SEO for news conference. We were so thrilled to take part in NESS, News and Editorial SEO...
  • What is a content audit for news SEO?
    25 Oct 2021 • 8 min read • 1 0
    Hello, folks! Shelby’s here, fresh off riding Leviathan, a roller coaster at Canada’s Wonderland, under a full moon at midnight. I am riding all of those spooky highs. Today, we’ll discuss how to perf...
  • 🤔 What is topical authority and how do I get it?
    18 Oct 2021 • 7 min read • 1 0
    Hello and welcome back. This week, it’s me, Jessie, back from a cabin weekend in rural Ontario. We took the canoe out, made dumplings and drank lots and lots of tea to stay warm enough to watch the mo...
  • Five things you can do RIGHT NOW to help your SEO strategy
    04 Oct 2021 • 8 min read • 2 0
    Hello friends! Happy Monday. Shelby is back this week, and we’ll be going through some actions you can take at this very moment to help your search strategy. After a few conversations with folks tryin...
  • Structured data for live news
    28 Sep 2021 • 5 min read • 2 0
    Hello and welcome back. This week, it’s me, Jessie, with a rare Tuesday edition of this newsletter. Apologies to anyone who repeatedly hit refresh on their email looking for us yesterday. Someone went...
  • Thin and duplicate content: What news SEO need to know
    20 Sep 2021 • 6 min read • 3 0
    Happy Monday, friends! Shelby is in the driver’s seat this week, taking you through some more SEO for news fun. It has been a very busy time outside of this newsletter, but I’m happy to be sipping som...
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